If you’re a small business owner or entrepreneur and your brand’s been around for a while, it’s inevitable that there will come a day when you will need to rebrand. Whether your business has been around for 5 years or 10 years, the nature of life is that it’s always changing and with that, trends, interests, and opportunities in our business will change as well. Before you go ahead and uproot everything though, here are the top 4 rebranding mistakes that you should avoid!

Entrepreneurship, Marketing Tips

June 21, 2022

4 Rebranding Mistakes To Avoid

Image of laptop open on wooden table

Blog posts are a great tool for small business owners because they do two things: nurture your existing clients and expose your services to new audiences through organic search. The downside, however, is that blogging, much like social media, is an oversaturated space. To help you get started, here are 5 simple blogging tips that will help you efficiently use your writing time, and leverage blog posts to generate more business.

Entrepreneurship, Marketing Tips

February 21, 2022

5 Tips to Optimize Your Blog Posts To Generate More Business

5 Tips to Optimize Your Blog Posts To Generate More Business

Social media is essential for building brand awareness and gaining exposure. The downside, however, is that social media is constantly evolving. Because of that, it’s easy to get swept up in trends and lose sight of the bigger picture. If you’re a entrepreneur or a small business owner struggling with social media fatigue, here are 3 tips that you can use to combat that today.

Entrepreneurship, Mindset, Social Media

February 5, 2022

3 Tips To Combat Social Media Fatigue

3 Tips To Combat Social Media Fatigue Thumbnail

A strong landing page is the first thing that your potential customers see and likely what determines whether or not they will try your product or service down the line. Whether you’re creating a page for email captures or are trying to sell a specific offer, here are 5 tips to build a landing page that converts.

Entrepreneurship, Marketing Tips

January 31, 2022

5 Tips to Build A Landing Page That Converts

A strong landing page is the first thing that your potential customers see and likely, what determines whether or not they will try your product or service down the line. Whether you’re creating a page for email captures or are trying to sell a specific offer, here are 5 tips to build a landing page that converts.

Great copywriting is at the core of every marketing strategy and can be the distinguishing factor that helps you build a stronger community and drive more sales. To help you get started on writing copy that consistently delivers and converts, here are 3 copywriting mistakes to STOP making today (AND a fail-proof caption formula for your social media posts)!

Entrepreneurship, Marketing Tips

January 24, 2022

3 Copywriting Mistakes to STOP Making (+ a Fail-Proof Caption Formula For Your Social Media Posts!)

3 Copywriting Mistakes to STOP Making (+ a Fail-Proof Caption Formula For Your Social Media Posts!) Thumbnail

Having an Ideal Client Avatar (ICA) is essential for a sustainable and profitable small business marketing strategy. These five steps will help you get crystal clear on who you’re selling to so that you can streamline your marketing strategies.

Entrepreneurship, Marketing Tips

January 10, 2022

How To Create Your Ideal Client Avatar (ICA)

How To Create Your Ideal Client Avatar (ICA) Thumbnail

Happy New Year! Are you ready to grow and scale your business in 2022? One of the hardest parts about starting and scaling your business is getting into the right mindset. So to get started, here are three important mindset shifts to help you get in the right headspace to conquer all your dreams.

Entrepreneurship, Mindset

January 3, 2022

3 Mindset Shifts To Start & Scale Your Business In 2022

3 Mindset Shifts To Start & Scale Your Business In 2022 Thumbnail

With 2022 literally only a few days away, now is the perfect time to reflect on your business and set some SMART goals for the upcoming year. As you go through the process of reviewing your logistics and marking out projections, keep in mind these 5 goal-setting mistakes that small business owners make so that you’re aware of potential pitfalls.

Entrepreneurship, Mindset

December 28, 2021

5 Goal-Setting Mistakes You’re Making As A Small Business Owner

5 goal setting mistakes for small business owners

This is it. The year that you finally take your side hustle full time. You’re finally ready to take the leap of faith and commit to doing this full time but before you do, double-check these five points to make sure that your side hustle is set up for full-time success in 2022.

Entrepreneurship, Mindset, Workspace Tips

December 20, 2021

How to Set Your Side Hustle Up for Full Time Success in 2022

How to Set Your Side Hustle Up for Full Time Success in 2022 (also calling out how to know if your side hustle is ready for full time)

The Silver Linings Group is a digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

Learn More About Us

Yes I Am!

Are you an entrepreneur?

Whether you're just starting to build your brand or are looking to scale it, we've got business package for you!

This Is The One For Us!

Are you a business?

From email newsletters to social media strategy, let us help with all aspects of your digital marketing strategy. 

check out our courses!

Prefer to develop business skills on your own time?

From social media masterclasses to the ultimate course that will take your side hustle full-time, we've got the course for you!