Instagram Live…one of the most intimidating features that the social media platform has to offer…While going live can seem like a lot to manage, especially if you’ve never done it before, it’s actually one of the best strategies that you can use as a small business owner or entrepreneur to build engagement, connect with your followers, establish your brand, and sell offers. This blog post will cover exactly why you should be going live on Instagram and 5 tips to help you create a successful strategy.
November 23, 2021
Social media is a powerful (and integral) part of business strategy. But with the rate at which social media is changing, how do you know if the practices and strategies you’re using are still relevant? Here are 5 mistakes that YOU might be making on social media as an entrepreneur and how to fix them!
November 16, 2021
With an estimated 1.074 billion monthly users worldwide, Instagram is one of the leading social media marketing platforms for small businesses to build brand recognition and expand their customer base. If you’re new to Instagram, planning on converting your personal account to a business account, or are looking to uplevel your business’s social media presence on the app, this ultimate guide to Instagram will help you leverage the platform for more revenue in 2022.
November 2, 2021
If you are exhausted because of social media but are scared that if you take a step back, the accounts will stop growing and the business will fall apart, then we have news for you…don’t worry, it’ll all be fine. Take a step back, take care of yourself, and come back with a stronger and more sustainable strategy for long-term growth. Here are 5 steps that you can take today to help with social media burnout as a small business owner.
October 25, 2021
As a small business owner, social media marketing is probably an important part of your overall marketing strategy. With Instagram now bolstering its new search function, now is the time to get ahead and start implementing search engine optimization (SEO) into your social media content. Here are four tips that you need to take to optimize your small business’s Instagram account for increased exposure.
October 12, 2021
Social media marketing is an integral part of today’s thriving businesses. But with an ever-changing social media landscape, how do you keep on top of the best practices? One of our favorite methods is through listening to podcasts! Here are our top three picks for the best social media marketing podcasts that small business owners and entrepreneurs should listen to today!
October 4, 2021
Nowadays, Instagram users and brands look past follower and like counts towards other engagement metrics to signify whether or not an account is credible and follow-worthy. Ironically, the algorithm has also made it harder for organic posts to be seen and this has resulted in decreased engagement metrics for entrepreneurs and small businesses across the board.
The good thing, however, is that increasing Instagram engagement and building an authentic online community might not be as hard as you think! Here are five mistakes that you might be making that are hurting your engagement rates, and five alternative techniques that you should implement instead!
September 20, 2021
At a glance, Facebook may seem like an outdated social media platform but there’s one powerhouse function that small businesses and social media marketers can leverage to grow organic reach and build a loyal customer base: Facebook Groups. If you haven’t explored this social media function yet, here are the top 3 reasons why you should.
August 30, 2021
Social media is an integral part of a comprehensive marketing strategy but spending too much time on it can leave you with little time to spend on your actual business. Here’s how you can optimize your content creation strategy and use social media to grow your business instead of letting it run your life.
August 23, 2021
In case you missed it, Instagram’s Creators account just released the details behind exactly how their reels algorithm works! Reels are one of the most effective ways that you can get your content in front of new audiences and here’s exactly how you can take advantage of this function to explode your growth.
August 12, 2021
The Silver Linings Group is a digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.
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