About US






The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


Social media content creation takes time…but how much time should you actually be spending on it? From our experience, the average social media post should take anywhere between 30-90 minutes to craft (usually closer to 90 minutes). From doing research, to creating the design, to writing copy…the process can be quite intensive. So why is it taking so long? Here’s the breakdown.

Marketing Tips, Social Media

How Much Time Does It Take To Create A Social Media Post?

Consistency is at the center of every successful social media strategy and that’s what we helped Danielle Levy establish. By working together to create a sustainable and authentic social media strategy, we were able to increase reach by 2,445%, up impressions by 3,009%, and improve engagement by 2,108% in just one quarter.

Marketing Tips, Social Media

Danielle Levy: Social Strategy Case Study

So you’ve created a social media marketing strategy for your business. Now what? Well, the next step is to actually create content! The nature of social media is that it’s always changing so to help you stay inspired and up-to-date with current trends, here’s a content cheat sheet with 5 fresh social media post ideas for 2023!

Marketing Tips, Social Media

Content Cheat Sheet: 5 Fresh Social Media Post Ideas for 2023

Social media marketing is one of the most efficient marketing avenues. It takes a relatively small amount of money and time, and promises huge returns. But so much has changed in social media…how do you know what works and what doesn’t? Well, despite the fact that details change, a smart social media strategy follows timeless core principles. So, here’s how to create a social media marketing strategy for your small business.

Marketing Tips, Social Media

How To Create A Social Media Marketing Strategy

A social strategy optimizes your marketing efforts on social media to help you meet your goals. With Women’s Earth Alliance, a nonprofit organization that strives to protect the environment and empower women’s leadership, we grew their audience by over 15k, gained over 1 million impressions on social media, and reached over 483k different accounts. How did we hit these numbers in a notoriously difficult industry? Keep reading to find out!

Marketing Tips, Social Media

Women’s Earth Alliance: Social Strategy Case Study

Social media is constantly changing and as a small business owner it can be a lot to keep up! Don’t worry though, we’ve got you. Here are some of the latest Instagram updates and what they might mean for your social strategy.

Marketing Tips, Social Media

Instagram Updates: Quiet Mode, Navigation, Feed Changes

Hudson & Vine’s social strategy focused on establishing a stronger online presence and building community trust with the end goal of increasing sales in their home goods business. In just over 10 months of social management, we more than doubled their following, reached over 1 million users on Facebook, and gained over 560k impressions through paid and organic social marketing. What finally moved the needle in this business? Keep reading to find out!

Marketing Tips, Social Media

Hudson & Vine: Social Strategy Case Study

Social media marketing (SMM) is economical and advantageous in increasing global reach, building brand presence, and fostering brand relationships which lead to increased sales down the line. So, if you need a little motivation to optimize your social media strategy, here are 5 ways SMM can help your business grow.

Marketing Tips, Social Media

5 Ways Social Media Marketing Can Help Your Business Grow

A lot has happened this past year and as usual, that applies to Instagram as well. If the last time you looked at your social media strategy was sometime this past summer, we’re sorry to inform you that your tactics may be outdated. To help you prepare for the new year and your best Instagram year yet, here’s everything you need to know for a killer 2023 Instagram Strategy!

Marketing Tips, Social Media

2023 Instagram Strategy: Reels, Stories + More!

Social listening is the hottest new topic in marketing. Because of social media, customers now have a public platform to voice their critiques and concerns. As a business, monitoring those comments and responding thoughtfully is now more important than ever. So, what is social listening, why does it matter, and what are some tools that you can use to get started?

Marketing Tips, Social Media

Social Listening: What It Is, Why It Matters, Tools To Get Started

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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