So, you’re ready to get serious about your business’ social media strategy. It’s the one marketing method that can reach over 4.62 billion individuals worldwide and has been proven to be more effective than traditional marketing strategies. But how do you make sure that you’re choosing the right social media marketing agency to work with? Well, here are the top 5 factors to consider.
Instagram DMs (direct messages) allow businesses to chat directly and privately with consumers which builds trust and mollifies customer concerns. Even so, getting a sale can be a challenge. Increasing conversions through your Instagram DM strategy requires a combination of effective communication, relationship building, and value proposition. Here are three tips to help you get more sales through your Instagram DM strategy.
The hardest (and most important) part of running a profitable business is making that sale. But by speaking specifically to your potential customers’ experiences, you can demonstrate that you truly understand their plight and present an enticing solution to their challenges. So, here’s how to use the buyer’s journey to create social content that converts.
With over 100 million downloads in just five days after launch, Threads is the hottest thing on the market right now. While this is by far the most talked about industry news at the moment, there are also a few other key updates that you should know about. Here are July’s social media updates to help you create the best marketing strategy for your business.
AI or artificial intelligence has been all the rage this year. From trending video filters to machine-written resumes, it seems like everyone’s been using this newly accessible technology to their advantage. Of these different AI tools, ChatGPT has arguably been the most popular. So, here are 3 tips to use ChatGPT to make social media marketing easier.
Understanding your audience and creating a balanced social media strategy is how we were able to help Expert Flyer build a social media following of over 5k from scratch. Curious about the exact social strategy that got them over 100k impressions and 1000 website taps in just one quarter? Keep on reading!
Have you ever popped into your Instagram account’s “insights” tab and wondered what any of it meant? Instagram’s “insights” tab provides important data that tells you how your content is performing. This information can then be utilized to tailor your social strategy and magnify your marketing results. So, here’s a complete guide to Instagram analytics and how to use those numbers to inform your social strategy!
Social media changes all the time. It’s part of what keeps things fresh and interesting for users. However, as a business owner with a lot to manage, it can be hard to stay up-to-date…but don’t worry–we’ve got your back! Here are the latest social media updates for May 2023 so that you can make informed decisions about your strategy!
You may have noticed more Instagram photos on your feed lately and you’re not alone… In fact, it’s in intentional alignment with the platform’s goals for 2023. Last year, the platform’s CEO, Adam Mosseri responded with a note that Instagram would stay committed to supporting photos on the platform. So, that begs the question…are photos making a comeback and should we shift our content strategy away from Reels?
The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.
We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.
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