Social listening is the hottest new topic in marketing. Because of social media, customers now have a public platform to voice their critiques and concerns. As a business, monitoring those comments and responding thoughtfully is now more important than ever. So, what is social listening, why does it matter, and what are some tools that you can use to get started?
Social media marketing is a cost effective way for businesses to reach potential customers and build brand loyalty. But as a business owner, it might not be something that you want to do in-house. Employee management, software costs, and lack of scalability are some of the main drawbacks to hiring your own team. So, what’s the solution? Outsourcing! Here are five reasons why you should hire a social media agency.
Facebook Groups are a great way for businesses to extend their reach and build a loyal customer base. If you’re using this function as a core part of your social strategy, then we have great news! Meta has just launched additional features that promise to boost engagement.
Social strategy is about collaborating with a business to create content that fosters community and drives results. With Ultimate Sports Nutrition (USN), we focused heavily on authentic Instagram growth and were able to achieve three viral videos, 381k impressions, and reach just under 1 million accounts with influencer partnerships in just three months. What were some key tactics that went into play? Keep reading to find out!
An impactful marketing strategy should be specifically tailored to your business. In the case of ShareLove.Fund, a nonprofit organization, they needed a marketing plan that would help them build a consistent stream of funds to support their programming. Keep reading to learn more about how we helped them to obtain a $10,000 dollar Google Ads grant, optimize their website for donations, and build out four courses to generate revenue.
Earlier this month, Pinterest quietly released its new, standalone, invite-only app called Shuffles. This iOS app allows users to put together animated collages is an exciting visual way for creatives to exchange ideas. While this new app is still in its infancy, we’re seeing a few promising things that can make it great for business. If this is your first time hearing about the app, here’s everything you need to know about Pinterest Shuffles as well as how you can use it for business.
Content batching is essential for anyone who uses social media strategically. Whether you’re a small business owner promoting your services or a nonprofit sharing about your cause, content batching streamlines the process for anyone looking to share a message through social media. So, if you’re ready to take your social media strategy to the next level, here are some tips on how you can master content batching today.
The Silver Linings Group is extremely proud of the passionate community of small business owners that we’ve cultivated. To celebrate, we’re starting a new series that showcases this month’s stand-out client and shares some key social media marketing strategies that have made them so successful. So, here’s how we helped Rago Brothers gain over 58k new followers and reach over 3 million impressions over the past 18 months.
Success on Instagram varies for everyone. To create a successful Instagram strategy, you need to understand your business goals. Once you identify the results that you want, you can begin to outline your Instagram strategy through reverse engineering. In today’s blog post, we’ll discuss the basics of how you can reverse engineer your Instagram strategy to achieve specific goals!
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