The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.

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Strategic Digital Marketing Agency

An overview of the impact we've made this Past Quarter...

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Hey! We're The Silver Linings Group. Come sit with us… Grab a coffee (or wine- we won’t judge). We’re here to tell you why we do what we do, and how we hope to help entrepreneurs and businesses all over the world.

We specialize in digital marketing, social media management, and business consulting for brands, individuals, and companies in the wellness, lifestyle, hospitality, and retail spaces.

• We’re straight shooters and believe in a no BS approach to everything we do.
• We’re hybrid thinkers. Not sure what we mean? Keep reading to find out.
• We don't believe in being pushy or sales-y. We'd rather sell you + your product by providing value and building brand loyalty.
• We walk the walk AND talk the talk. We believe in what you do.

here's our secret sauce:

Find out what a "Hybrid thinker" is

Helping you Grow + Thrive on Social

Helping You Grow
+ Thrive On Social

An overview of the impact we've made this Past Quarter...

TOTAL AGENCY IMPRESSIONS

TOTAL FOLLOWERS AQUIRED

TOTAL WEBSITE TAPS

Yes I Am!

Are you an entrepreneur?

Whether you're just starting to build your brand or are looking to scale it, we've got business package for you!

This Is The One For Us!

Are you a business?

From email newsletters to social media strategy, let us help with all aspects of your digital marketing strategy.

check out our courses!

Prefer to develop business skills on your own time?

From social media masterclasses to the ultimate course that will take your side hustle full-time, we've got the course for you!

HEY! I'M DANIELLE

I'm the yoga instructor, fur-mom, new mom, and wannabe chef behind this digital marketing agency!

I founded The Silver Linings Group (SLG for short) in 2016, after seeing a need for businesses to be accurately represented by outside sources. Many of my friends and business owners were shelling out big bucks for social media services that they weren’t happy with. Not only were they not seeing a return on their investment - but they weren’t getting represented in the correct way, or in a way that felt true to who they were.

With nearly 10 years of marketing experience and my undying passion, I created The Silver Linings Group. What started as a few clients and friends of friends, has turned into 20+ amazing clients from all walks of life, multiple social media managers all over the US, talented graphic designers and various other dedicated individuals around the globe.

We are relatable, down to earth, and easy to talk to — but more than anything we love what we do, and we’re driven, dedicated and relentless when it comes to marketing your business and helping you become as successful as humanly possible.

GET TO KNOW US

case studies

"SLG has integrated so nicely and quickly into our team. Since we are in a niche fitness industry, the learning curve can be very long. SLG has rapidly adapted to our brand, customers, and consumers. Not only have they grown our overall social media fan base, they have increased engagement, and continue to grow our ambassador team. Thanks to SLG, we are able to focus on our building our product portfolio and supporting our customer base."

- USN Sports Nutrition

"The Silver Linings Group has been an integral part of our company's social media growth. Dealing with Danielle and her social media team has been great -- from their attention to detail and creativeness with content creation to response time and flexibility. The content they create lines up perfectly with the vision that we have for our social media presence."

- Rago Brothers

"SLG is a must for any fast growing start-up! Danielle and Gillian hit the ground running with their soup to nuts full scale branding and digital marketing solutions. They honed in on our best products and developed a winning sales strategy enabling us to surpass our bottom line goals within a year!"

- ShareLove.Fund

Let's Work Together

Learn More

Strategic Digital Marketing

Cultivate brand recognition and reach new customers with the creation of original content, a custom social media posting plan, e-mail marketing strategy, lead generation initiatives and more. Create a sustainable ecosystem supporting your brand while reaching your target customers and driving conversions.

Social Media Management

Increase brand presence and generate leads with an all-inclusive package that consists of daily social media posts, optimized engagement, implementation of growth strategies, and creation of all social media content.

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Graphic Design

Improve brand presence & awareness with a cohesive and unique graphic design aesthetic that visually represents your brand. Choose from: logo design, brand guide creation, social media graphics, graphics for advertisements and more.

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Strategic Digital Marketing

first off, what is strategic marketing?

strategic marketing is the process of planning, developing and implementing maneuvers to obtain a competitive edge in your chosen niche. this process is necessary to outline and simplify a direct map of the company's objectives and how to achieve them.

BACK

We create a strategic marketing plan specific to your business and industry - to reach (and exceed) your goals. We then work each month to deliver you the best results possible.

We do this through the Following tactics:

+ Social Media Strategy
+ E-Mail Marketing
+ Lead Generation Initiatives
+ SEO
+ Paid Ads Strategy (Facebook, Google, Instagram & More)
+ Stunning Graphic Designs (social media, print and digital collateral & more)
+ An Engaged Community (both online and through our support)
+ A Dedicated Team - Driven to Help Your Brand Succeed

What To Expect

FIRST, We’ll start off with a 90-minute kick-off call. This helps us both learn to understand each other — how we work, how you work and what you really want to be at the root of your strategy.

THEN, SLG will create a master strategy Google Doc. This is what comes before the PDF deck with pretty pictures. It gives us all a chance to collaborate, edit and revise what goes into the strategy. The strategy will not only include IDEAS, but also ACTION ITEMS and ways the strategy can be put into motion.

AFTER THAT, comes the pretty pictures and fun fonts. We create a custom, branded Strategy deck for you.

THEN, comes the fun stuff. How do we make it happen? We can work for you to put this strategy into action (through the various services listed above), or we can help guide you along the way (think of us as your accountability buddy)… the choice is yours.

Let's Do It!

- Sarah Briginshaw, founder of Sarza Store

Learn More About Our Clients

FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS

Graphic Design

you only make one first impression…let great design speak for your brand

BACK

In today’s visually saturated world, great design is what makes your brand stand out. Whether you’re looking for a new logo for your business, direction on how to build a visual concept for your brand, graphics for social media, or stunning images for your website, we’ve got the graphic design solution for you.

Services:

Branding & Logo Design
- Social Media Graphic Creation
- Infographic Design
- Business Card and Letterhead
- Packaging Design
- Illustrations or Graphics

Let's Do It!