The Silver Linings Group is made up of a fierce + mighty fully remote team.
We're driven, and dedicated and believe wholeheartedly in what our clients do.
Danielle founded the Silver Linings Group (SLG for short) in 2016 after seeing a need for businesses to be accurately represented by outside sources. Many of her friends were shelling out big bucks for social media services that they weren’t happy with. Not only were they not seeing a return on their investment - but they weren’t getting represented in the correct way, or in a way that felt true to who they were.
This, combined with the fact that Danielle is (and was) extremely passionate and invested in the health and wellness space, led to the creation of The Silver Linings Group. What started as a few clients and friends of friends, has turned into 20+ amazing clients from all walks of life, multiple social media managers all over the US, talented graphic designers and various other dedicated individuals around the globe.
Don’t get it twisted - we write 90% of our e-mails from yoga pants, take conference calls in sweats, on the couch, likely cuddled up with some kind of 4-legged child — but we love what we do, and we’re driven, dedicated and relentless when it comes to marketing your business and helping you become as successful as humanly possible.
What Makes Us SLG?
hybrid thinkers
We’re a combination of creative and analytical. We think outside the box - but still hit goals, targets and strive to bring you the best ROI possible. We stay true to your brand but aren’t afraid to experiment and adapt new strategies as the digital landscape changes.
Straight shooters
We tell it like it is - and believe in transparency above all. So much time gets wasted not being honest, and time is both our money, and yours. We’re easy to talk to, to get in touch with, and believe in making your life easier.
Adding Value >>> Selling
Say goodbye to a "sales" first social media strategy. We're here to build an engaged online community through VALUE that feels authentic and on-brand (while still getting your the sales + outcome you desire).
Clients working with The Silver Linings Group gain valuable industry insight by leveraging the power of Danielle and her team’s knowledge of the consumer space - specializing in brands and individuals that focus on health, wellness, fashion, lifestyle and more.
Danielle’s goal in founding The Silver Linings Group was to bring real, authentic and effective marketing expertise and services to retailers, brick and mortar stores and individuals looking to grow their own businesses.
Outside of digital marketing - Danielle is a fur mom, yoga teacher and wannabe chef. On (almost) any given evening you will likely find her in her kitchen, with her fur-baby staring at her while she listens to music, drinks a full-bodied glass of red 🍷 and attempts to create something magical in the kitchen.
Danielle Abele is the founder of The Silver Linings Group and has almost 10 years of experience in the Marketing Industry.
Danielle and her agency specialize in bringing marketing techniques and strategies to B2C brands, individuals and entrepreneurs. From social media management services to search engine optimization (SEO) to e-mail marketing - The Silver Linings Group offers not only guidance, but also implementation of marketing work from the ground up.
Luke is a Southern California-based social media manager and content strategist. With a BA in Communications/Marketing and a strong background in video production, Luke has been instrumental in helping multiple YouTube channels scale and grow their online presence. His expertise spans journalism, copywriting, video editing, and production, having worked at high-profile companies such as Harvard, Apple, and Android Authority.
Luke is a firm believer in the power of combining high-quality content with data-driven strategies, ensuring that creative storytelling is backed by measurable results. He is passionate about helping brands build authentic connections with their audiences while optimizing performance through analytics and insights.
Outside of work, Luke enjoys photography, car culture, PC building, and retro video games, blending his creative and technical skills into all aspects of his life.
Our Team
Martha combines over 15 years of expertise in business management, project coordination, and virtual assistance with a passion for empowering entrepreneurs. An operational strategist at heart, Martha excels at simplifying complexities, streamlining processes, and creating seamless solutions to support businesses in scaling sustainably. A lifelong learner, she thrives on developing systems that drive productivity while fostering lasting client relationships.
Martha is a proud Royal Navy veteran, breast cancer survivor, and mother of two, who knows firsthand the power of resilience and adaptability. When she’s not supporting her team, you’ll find her enjoying family adventures, exploring new destinations, or mentoring the next generation of virtual assistants.
Gillian is a NY-based marketing and design professional with a background in sports medicine. She believes that smart design involves so much more than just aesthetics: it prioritizes user experience and flow while simultaneously putting function and strategy at the forefront. In the world of social media, having an evergreen platform like a website or a strong email marketing presence helps businesses solidify their digital identities and reassures their audiences with a sense of professionalism and reliability.
Outside of work, Gillian is passionate about sustainability, slow travel, and movement. She's always looking to nature to refresh her creativity and inspire new ways of engaging with the world around her.
Stacia, living and working in Philadelphia, PA, successfully manages over $4 Million in yearly ad spend with positive ROAS for small and mid-sized businesses across Facebook, Instagram, Google, Bing, Pinterest, YouTube and Tik Tok.
Spending her early marketing years as an SEO copywriter, social media manager, and email marketer, Stacia is a firm believer in a 360 degree approach to paid media, helping clients build sustainable foundations that support paid advertising growth for years to come. She has worked with clients across the verticals of Health & Wellness, Beauty, Subscriptions, and B2B to create power-packed marketing funnels that support long-term business growth.
Outside of paid media, Stacia is a certified Yoga Teacher, loves family and fur babies, and uses her Bachelor of Fine Arts Degree in Modern Dance Choreography as a creative outlet.
Leslie is a Los Angeles-based copywriter. With a BA in English and a JD, she spent her early career as a powerhouse writer in the legal community. Since trading in legal briefs for creative briefs, Leslie now crafts attention-grabbing and brand-boosting copy for entrepreneurs, and small and mid-size businesses.
Her favorite part of copywriting - besides the writing, of course! - is the research. She loves immersing herself in an industry and discovering the nuances that drive a successful copy strategy.
When she’s not in front of her computer, Leslie is a Girl Scout leader, and on the fundraising committee at her daughters’ school. She enjoys playing basketball, reading fantasy and romance books, learning ASL, and spontaneous dance parties with her family.
Isaly is a seasoned Social Media Manager with a knack for growing social media accounts across various platforms. With a background in Psychology and a Master’s degree in Art & Visual Media, Isaly has honed their skills in wanting to help clients gain the best presence on social media.
Isaly’s expertise extends to creating mental health communities, engaging with audiences, and conducting marketing campaigns. She also excels at writing copy, researching, and analyzing social media.
For Isaly, social media management is not just a job, but a passion for helping clients gain visibility.
Sarah is a social media manager based in Southern California with over four years of experience crafting social media content in industries including ethical fashion, women’s healthcare, entrepreneurship, and private education. Having studied Biology and Business Administration at the University of Richmond, Sarah enjoys creating content from the intersection of analytics and empathy-fueled creativity.
Her approach to social media is thoughtful, data-informed, and collaborative to help brands connect and engage with their communities while sharing meaningful stories of their brand identity.
By day, Sarah is a social media manager. By night, she finds herself cycling through her Rolodex of passions: ink stamping, acting, cooking up some noodle soup variation, cherishing time with loved ones, and taking long walks by the beach!
Lydia is a seasoned Social Media Manager with over five years of experience in social media strategy, content creation, and brand storytelling.
She has worked extensively with hospitality brands, startups, and lifestyle businesses, crafting compelling digital narratives that drive engagement and growth.
Lydia specializes in creative direction, copywriting, and visual design, bringing a dynamic and results-driven approach to every project.
Outside of work, Lydia loves to travel, try new restaurants, & spending time at the beach.
Audrey is a Social Media Manager based in Tulsa, Oklahoma with 4+ years of experience in social media strategy and digital marketing. She has worked with a range of clients - from restaurants to fashion brands- helping them grow their online presence and connect with their audiences.
Audrey is passionate about developing creative brand strategies and managing multi-channel campaigns. She loves staying on top of trends and keeping a pulse on what’s new in the digital landscape to create fresh, engaging content.
Outside of the office, you can find her in the kitchen cooking new Tiktok recipes or exploring and trying new coffee shops and restaurants in the area with friends and family.