The Silver Linings Group is made up of a fierce + mighty fully remote team. We're driven, and dedicated and believe wholeheartedly in what our clients do.
Danielle founded the Silver Linings Group (SLG for short) in 2016 after seeing a need for businesses to be accurately represented by outside sources. Many of her friends were shelling out big bucks for social media services that they weren’t happy with. Not only were they not seeing a return on their investment - but they weren’t getting represented in the correct way, or in a way that felt true to who they were.
This, combined with the fact that Danielle is (and was) extremely passionate and invested in the health and wellness space, led to the creation of The Silver Linings Group. What started as a few clients and friends of friends, has turned into 20+ amazing clients from all walks of life, multiple social media managers all over the US, talented graphic designers and various other dedicated individuals around the globe.
Don’t get it twisted - we write 90% of our e-mails from yoga pants, take conference calls in sweats, on the couch, likely cuddled up with some kind of 4-legged child — but we love what we do, and we’re driven, dedicated and relentless when it comes to marketing your business and helping you become as successful as humanly possible.
Being an entrepreneur herself, Danielle didn’t want to just be a resource available for hire for businesses. She also wanted to be a resource for:
• Entrepreneurs - those looking to start their OWN business and chase their dream. In case you haven’t heard this lately… there is MORE than enough space for ALL of us at the table.
• Existing businesses interested in growing their business who may not have the budget just yet to pay for outside services
That's where our consulting services and online courses come in -- you can learn from our 10+ years of experience, and take action yourself. From consultations to strategic planning to blog resources - we want to help YOU do something that sets your soul on fire every day.
If you were looking for the more typical “About Us” where we try to sell you on our services - keep reading below & check out the Services page 😜 The purpose of this page is to really give you a feel for WHO we are, and WHY we do what we do.
What Makes Us SLG?
HYBRID THINKERS
We’re a combination of creative and analytical. We think outside the box - but still hit goals, targets and strive to bring you the best ROI possible. We’re always learning and know that the digital space changes every hour (or more), so adjust our strategy accordingly. We stay true to you and your brand, but aren’t afraid to try new things. We believe there is way more than one way to do things, and we aren’t afraid to try them.
STRAIGHT SHOOTERS
We tell it like it is - and believe in transparency above all. So much time gets wasted not being honest, and time is both our money, and yours. We’re easy to talk to, to get in touch with, and believe in making your life easier.
PASSIONATE ABOUT YOUR WHY
We eat, sleep and breathe what or clients do.... it's as simple as that. We take time to get to know you and your values - so that we can create a community that also knows you, and your values. To put it simply - we’re passionate about your WHY.
WE BELIEVE IN ADDING VALUE >>> SELLING
Say goodbye to a "sales" first social media strategy. We're going to help build your engaged online community through VALUE that feels authentic and on-brand (while still getting your the sales + outcome you desire). We believe that conversions come from CONTENT that RESONATES with your ideal client. So whether someone is looking to purchase/become a customer today or in 6 months, we want them to be a part of the community because of the VALUE, EDUCATION + INSPIRATION we're bringing to their daily lives.
Clients working with The Silver Linings Group gain valuable industry insight by leveraging the power of Danielle and her team’s knowledge of the consumer space - specializing in brands and individuals that focus on health, wellness, fashion, lifestyle and more.
Danielle’s goal in founding The Silver Linings Group was to bring real, authentic and effective marketing expertise and services to retailers, brick and mortar stores and individuals looking to grow their own businesses.
Outside of digital marketing - Danielle is a fur mom, yoga teacher and wannabe chef. On (almost) any given evening you will likely find her in her kitchen, with her fur-baby staring at her while she listens to music, drinks a full-bodied glass of red 🍷 and attempts to create something magical in the kitchen.
Danielle Abele is the founder of The Silver Linings Group and has almost 10 years of experience in the Marketing Industry.
Danielle and her agency specialize in bringing marketing techniques and strategies to B2C brands, individuals and entrepreneurs. From social media management services to search engine optimization (SEO) to e-mail marketing - The Silver Linings Group offers not only guidance, but also implementation of marketing work from the ground up.
Meet our fully remote team!
Gillian is a NY-based marketing and design professional with a background in sports medicine. She believes that smart design involves so much more than just aesthetics: it prioritizes user experience and flow while simultaneously putting function and strategy at the forefront. In the world of social media, having an evergreen platform like a website or a strong email marketing presence helps businesses solidify their digital identities and reassures their audiences with a sense of professionalism and reliability.
Outside of work, Gillian is passionate about sustainability, slow travel, and movement. She's always looking to nature to refresh her creativity and inspire new ways of engaging with the world around her.
Stacia, living and working in Philadelphia, PA, successfully manages over $4 Million in yearly ad spend with positive ROAS for small and mid-sized businesses across Facebook, Instagram, Google, Bing, Pinterest, YouTube and Tik Tok.
Spending her early marketing years as an SEO copywriter, social media manager, and email marketer, Stacia is a firm believer in a 360 degree approach to paid media, helping clients build sustainable foundations that support paid advertising growth for years to come. She has worked with clients across the verticals of Health & Wellness, Beauty, Subscriptions, and B2B to create power-packed marketing funnels that support long-term business growth.
Outside of paid media, Stacia is a certified Yoga Teacher, loves family and fur babies, and uses her Bachelor of Fine Arts Degree in Modern Dance Choreography as a creative outlet.
Leslie is a Los Angeles-based copywriter. With a BA in English and a JD, she spent her early career as a powerhouse writer in the legal community. Since trading in legal briefs for creative briefs, Leslie now crafts attention-grabbing and brand-boosting copy for entrepreneurs, and small and mid-size businesses.
Her favorite part of copywriting - besides the writing, of course! - is the research. She loves immersing herself in an industry and discovering the nuances that drive a successful copy strategy.
When she’s not in front of her computer, Leslie is a Girl Scout leader, and on the fundraising committee at her daughters’ school. She enjoys playing basketball, reading fantasy and romance books, learning ASL, and spontaneous dance parties with her family.
Isaly is a seasoned Social Media Manager with a knack for growing social media accounts across various platforms. With a background in Psychology and a Master’s degree in Art & Visual Media, Isaly has honed their skills in wanting to help clients gain the best presence on social media.
Isaly’s expertise extends to creating mental health communities, engaging with audiences, and conducting marketing campaigns. She also excels at writing copy, researching, and analyzing social media. For Isaly, social media management is not just a job, but a passion for helping clients gain visibility.
Luke is a Southern California-based social media manager and content strategist. With a BA in Communications/Marketing and a strong background in video production, Luke has been instrumental in helping multiple YouTube channels scale and grow their online presence. His expertise spans journalism, copywriting, video editing, and production, having worked at high-profile companies such as Harvard, Apple, and Android Authority.
Luke is a firm believer in the power of combining high-quality content with data-driven strategies, ensuring that creative storytelling is backed by measurable results. He is passionate about helping brands build authentic connections with their audiences while optimizing performance through analytics and insights.
Outside of work, Luke enjoys photography, car culture, PC building, and retro video games, blending his creative and technical skills into all aspects of his life.
Carolina Martins is a NJ-based social media manager and content strategist with a background in food media. She believes that impactful content is rooted in both creativity and experience, drawing from her time managing social media at her previous roles in food media. Her work focuses on building engagement through visually compelling and data-driven strategies that connect brands with their audiences in authentic ways.
Outside of work, Carolina enjoys cooking, baking, and staying active, always seeking new ways to fuel her creativity.
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