Get To Know Us

Get To Know Us 

The Silver Linings Group is made up of a fierce + mighty fully remote team. We're driven, and dedicated and believe wholeheartedly in what our clients do.

so here's a more vivid (and real) picture for you… 

Danielle founded the Silver Linings Group (SLG for short) in 2016 after seeing a need for businesses to be accurately represented by outside sources. Many of her friends were shelling out big bucks for social media services that they weren’t happy with. Not only were they not seeing a return on their investment - but they weren’t getting represented in the correct way, or in a way that felt true to who they were.

This, combined with the fact that Danielle is (and was) extremely passionate and invested in the health and wellness space, led to the creation of The Silver Linings Group. What started as a few clients and friends of friends, has turned into 20+ amazing clients from all walks of life, multiple social media managers all over the US, talented graphic designers and various other dedicated individuals around the globe.  

Don’t get it twisted - we write 90% of our e-mails from yoga pants, take conference calls in sweats, on the couch, likely cuddled up with some kind of 4-legged child — but we love what we do, and we’re driven, dedicated and relentless when it comes to marketing your business and helping you become as successful as humanly possible. 

but wait, that’s not all… 

Being an entrepreneur herself, Danielle didn’t want to just be a resource available for hire for businesses. She also wanted to be a resource for:

Entrepreneurs - those looking to start their OWN business and chase their dream. In case you haven’t heard this lately… there is MORE than enough space for ALL of us at the table.

Existing businesses interested in growing their business who may not have the budget just yet to pay for outside services 

That's where our consulting services and online courses come in -- you can learn from our 10+ years of experience, and take action yourself.  From consultations to strategic planning to blog resources - we want to help YOU do something that sets your soul on fire every day. 

If you were looking for the more typical “About Us” where we try to sell you on our services - keep reading below & check out the Services page 😜 The purpose of this page is to really give you a feel for WHO we are, and WHY we do what we do.

What Makes Us SLG?

We’re a combination of creative and analytical. We think outside the box - but still hit goals, targets and strive to bring you the best ROI possible. We’re always learning and know that the digital space changes every hour (or more), so adjust our strategy accordingly. We stay true to you and your brand, but aren’t afraid to try new things. We believe there is way more than one way to do things, and we aren’t afraid to try them. 

We tell it like it is - and believe in transparency above all. So much time gets wasted not being honest, and time is both our money, and yours. We’re easy to talk to, to get in touch with, and believe in making your life easier. 

We eat, sleep and breathe what or clients do.... it's as simple as that. We take time to get to know you and your values - so that we can create a community that also knows you, and your values. To put it simply - we’re passionate about your WHY. 

Say goodbye to a "sales" first social media strategy. We're going to help build your engaged online community through VALUE that feels authentic and on-brand (while still getting your the sales + outcome you desire). We believe that conversions come from CONTENT that RESONATES with your ideal client. So whether someone is looking to purchase/become a customer today or in 6 months, we want them to be a part of the community because of the VALUE, EDUCATION + INSPIRATION we're bringing to  their daily lives. 

Danielle Abele

Clients working with The Silver Linings Group gain valuable industry insight by leveraging the power of Danielle and her team’s knowledge of the consumer space - specializing in brands and individuals that focus on health, wellness, fashion, lifestyle and more.

Danielle’s goal in founding The Silver Linings Group was to bring real, authentic and effective marketing expertise and services to retailers, brick and mortar stores and individuals looking to grow their own businesses.   

Outside of digital marketing - Danielle is a fur mom, yoga teacher and wannabe chef. On (almost) any given evening you will likely find her in her kitchen, with her fur-baby staring at her while she listens to music, drinks a full-bodied glass of red 🍷 and attempts to create something magical in the kitchen. 

Danielle Abele is the founder of The Silver Linings Group and has almost 10 years of experience in the Marketing Industry.

Danielle and her agency specialize in bringing marketing techniques and strategies to B2C brands, individuals and entrepreneurs. From social media management services to search engine optimization (SEO) to e-mail marketing - The Silver Linings Group offers not only guidance, but also implementation of marketing work from the ground up. 


Meet our fully remote team!

Gillian Shieh

Gillian is a NY-based marketing and design professional with a background in sports medicine. She believes that smart design involves so much more than just aesthetics: it prioritizes user experience and flow while simultaneously putting function and strategy at the forefront. In the world of social media, having an evergreen platform like a website or a strong email marketing presence helps businesses solidify their digital identities and reassures their audiences with a sense of professionalism and reliability.

Outside of work, Gillian is passionate about sustainability, slow travel, and movement. She's always looking to nature to refresh her creativity and inspire new ways of engaging with the world around her.

social media manager
web & newsletter designer

Kendall Senko

Kendall is an Orange County, CA-based Social Media Manager. After graduating with a degree in Marketing and Digitial Print Journalism she started her career in the fashion industry doing social media. Now with over 7 years of experience, she works with clients in various industries from food to clothing to education.

She highly enjoys digital marketing because of the endless possibilities regarding what you can do. Whether it be creating content, forming media partnerships, or planning events.

Outside of working and being on the interweb she enjoys doing anything active (from hiking to yoga) and being outdoors. She also loves to travel and experience other cultures.

social media manager

Rachel is a Chicago-based Social Media Manager who holds a Bachelor of Science and MBA degree. Rachel is very passionate about creating content that helps her clients build an online presence and become "storytellers." She has worked for several global companies in various industries from hospitality, food manufacturing to education. She also has experience as a digital marketer in the public relations industry. 

During her free time, when Rachel is not staying up to date on the latest social trends, she is spending time with her family and friends. Rachel also loves fashion, makeup, reading motivational books and traveling. One of her favorite places to visit is Ghana, which is where her family is initially from. She is very rooted in her Ghanaian culture and loves educating others about it.

social media manager

Rachel Amoah

Stacia, living and working in Philadelphia, PA, successfully manages over $4 Million in yearly ad spend with positive ROAS for small and mid-sized businesses across Facebook, Instagram, Google, Bing, Pinterest, YouTube and Tik Tok.

Spending her early marketing years as an SEO copywriter, social media manager, and email marketer, Stacia is a firm believer in a 360 degree approach to paid media, helping clients build sustainable foundations that support paid advertising growth for years to come. She has worked with clients across the verticals of Health & Wellness, Beauty, Subscriptions, and B2B to create power-packed marketing funnels that support long-term business growth.

Outside of paid media, Stacia is a certified Yoga Teacher, loves family and fur babies, and uses her Bachelor of Fine Arts Degree in Modern Dance Choreography as a creative outlet.

paid ads partner

Stacia Sleight

Tanner is a Northern California based influencer marketing specialist. With a background in public relations, sales and marketing, he's worked in a number of roles from social media director, account manager and sales executive. 

Tanner's passion for influencer marketing stems from experience in building teams of creators to help brands expand their reach and resources while telling their unique story.

When he's not working he loves golfing, spending time with his wife and two sons along with traveling abroad.

influencer marketing manager

Tanner Simmons

Leslie is a Los Angeles-based copywriter. With a BA in English and a JD, she spent her early career as a powerhouse writer in the legal community. Since trading in legal briefs for creative briefs, Leslie now crafts attention-grabbing and brand-boosting copy for entrepreneurs, and small and mid-size businesses.

Her favorite part of copywriting - besides the writing, of course! - is the research. She loves immersing herself in an industry and discovering the nuances that drive a successful copy strategy.    

When she’s not in front of her computer, Leslie is a Girl Scout leader, and on the fundraising committee at her daughters’ school. She enjoys playing basketball, reading fantasy and romance books, learning ASL, and spontaneous dance parties with her family. 


Leslie Schlotman

Louise is a Buffalo, NY - based Social Media Manager. After graduating with a degree in Marketing and a minor in Art History, she started her career in the CPG industry in experiential marketing. She eventually followed her passion for social media and copywriting, moving to content creation in the medical, aesthetic, and beauty spaces.

Her favorite thing about social media is the opportunity to learn something new every day and help clients feel proud of their social media presence.

In her free time you’ll find her baking, doing DIY projects, and going to the lake with her corgi Olive. 

social media manager

Juliane Wilson

Lisy is a NY-based Certified Digital Marketing Professional (CDMP) specializing in content marketing and content strategy. Her content creation journey started on YouTube in 2009 and she hasn't stopped creating since. Lisy has worked in several industries over the years including: staffing, real estate, technology, education, as well as health and wellness which is a space she is most passionate about. It brings Lisy immense levels of joy connecting her clients with their most aligned clients through content and design.

When she's not working, Lisy loves spending time with her family (including her cat Stella), reading personal & professional development books, golfing, traveling, and - a newfound love - riding her motorcycle. 

social media manager

Lisy Donatella 

Yes I Am!

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About US





The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.



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