Strategic Digital Marketing

Strategic Digital Marketing 

first off, what is strategic marketing?

strategic marketing is the process of planning, developing and implementing maneuvers to obtain a competitive edge in your chosen niche. this process is necessary to outline and simplify a direct map of the company's objectives and how to achieve them.


We create a strategic marketing plan specific to your business and industry - to reach (and exceed) your goals. We then work each month to deliver you the best results possible.

We do this through the Following tactics: 

+ Social Media Strategy
+ E-Mail Marketing
+ Lead Generation Initiatives
+ SEO 
+ Paid Ads Strategy (Facebook, Google, Instagram & More) 
+ Stunning Graphic Designs (social media, print and digital collateral & more)
+ An Engaged Community (both online and through our support)
+ A Dedicated Team - Driven to Help Your Brand Succeed 

What To Expect

FIRST, We’ll start off with a 90-minute kick-off call. This helps us both learn to understand each other — how we work, how you work and what you really want to be at the root of your strategy.

THEN, SLG will create a master strategy Google Doc. This is what comes before the PDF deck with pretty pictures. It gives us all a chance to collaborate, edit and revise what goes into the strategy. The strategy will not only include IDEAS, but also ACTION ITEMS and ways the strategy can be put into motion. 

AFTER THAT, comes the pretty pictures and fun fonts. We create a custom, branded Strategy deck for you.

THEN, comes the fun stuff. How do we make it happen? We can work for you to put this strategy into action (through the various services listed above), or we can help guide you along the way (think of us as your accountability buddy)… the choice is yours. 

Let's Do It!

Danielle has always been an absolute pleasure to work with - she offers a professional and prompt service. I would not hesitate to recommend her to assist your business in its social media and marketing requirements.

- Sarah Briginshaw, founder of Sarza Store

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About US






The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on Mindful Marketing - we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.



The Silver Linings Group 2019