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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
COURSES
Growth Starts Here.
We could all talk about strategy until we’re blue in the face, but that won’t help you understand what a day-to-day looks like when you work with us. We believe in honesty and transparency, and we also believe in realistic expectations.
Click into each of the buckets below to learn more.
for individuals
for brands & businesses
Growth Starts Here
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Strategic Digital Marketing
Cultivate brand recognition and reach new customers with the creation of original content, a custom social media posting plan, e-mail marketing strategy, lead generation initiatives and more. Create a sustainable ecosystem supporting your brand while reaching your target customers and driving conversions.
Social Media Management
Lead Generation Strategy
Website Design
Increase brand presence and generate leads with an all-inclusive package that consists of daily social media posts, optimized engagement, implementation of growth strategies, and creation of all social media content.
Connect with your target audience and drive revenue with higher conversion rates, better search engine rankings, increased website traffic, and a fine-tuned online brand presence. Create enticing downloadable guides and assets to help grow your e-mail database.
Improve brand presence & customer conversions with a website design that not only accurately represents your brand but prioritizes customer experience.
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E-Mail Marketing & Newsletter Design
Marketing Strategy Consultation
A La Carte Services
Drive results and gain leads with stunning email campaigns that build community and provide value. From A/B testing and automation to single send newsletters - the possibilities are endless.
Gain insight and clarity on what the marketing and social media strategy needs to be for YOUR specific brand. Perfect for individuals, entrepreneurs and business executives.
Create a custom package that works for your brand by mixing and matching a la carte services.
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Strategic Digital Marketing
first off, what is strategic marketing?
Strategic marketing is the process of planning, developing and implementing maneuvers to obtain a competitive edge in your chosen niche. this process is necessary to outline and simplify a direct map of the company's objectives and how to achieve them.
BACK
We create a strategic marketing plan specific to your business and industry to reach (and exceed) your goals. We then work each month to deliver you the best results possible.
We do this through the Following tactics:
+ Social Media Strategy
+ E-Mail Marketing
+ Lead Generation Initiatives
+ SEO
+ Paid Ads Strategy (Facebook, Google, Instagram & More)
+ Stunning Graphic Designs (social media, print and digital collateral & more)
+ An Engaged Community (both online and through our support)
+ A Dedicated Team - Driven to Help Your Brand Succeed
What To Expect
We’ll start off with a 90-minute kick-off call. This helps us both learn to understand each other — how we work, how you work and what you really want to be at the root of your strategy.
Let's Do It!
Danielle has always been an absolute pleasure to work with - she offers a professional and prompt service. I would not hesitate to recommend her to assist your business in its social media and marketing requirements.
- Sarah Briginshaw, founder of Sarza Store
APPLY TO WORK WITH US
FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS
read the blog
slg is made up of a fierce + mighty fully remote team
learn more
get the latest social media tips and exclusive marketing offers by signing up for our newsletter!
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Step 1:
Following that call, SLG will create a master strategy Google Doc. This is what comes before the PDF deck with pretty pictures. It gives us all a chance to collaborate, edit and revise what goes into the strategy. The strategy will not only include IDEAS, but also ACTION ITEMS and ways the strategy can be put into motion.
Step 2:
After that comes the pretty pictures and fun fonts. We create a custom, branded Strategy deck for you.
Step 3:
Now comes the fun stuff. How do we make it happen? We can work for you to put this strategy into action (through the various services listed above), or we can help guide you along the way (think of us as your accountability buddy)… the choice is yours.
Step 4:
Email Marketing
BACK
We’re here to ensure that your subject lines are clever, send times are optimal, and email designs are streamlined. Gain leads and drive results all while building community and providing value with our stunning email campaigns and management offerings.
What To Expect
FIRST, we have a 60-minute kick-off call to go over your goals, current strategy and specific pain-points you may want to address.
THEN, SLG will go in and do a complete strategy overhaul - look at what’s working, what’s not and provide suggestions for improvement.
AFTER THAT, we take over and start to put change into action. We can create your newsletters, revise current ones… the possibilities are endless.
OF COURSE, numbers are important. So we take a close look at analytics throughout our time working together.
CHOOSE FROM ongoing management of newsletters, or work with us on a per-newsletter basis… the choice is yours.
Let's Do It!
newsletter design samples
Mexico Retreat Promo Newsletter
Mexico Retreat Promo Newsletter
Mexico Retreat Promo Newsletter
The Silver Lining Group’s strategy encompasses much more than simply displaying beautiful imagery - since working with them we have grown our following, increased engagement and grown our influencer network which has helped us to achieve our goals and taken our platforms to the next level.
- Sarah Savidge, Marketing Director, Vikasa Yoga
Learn More About Our Clients
FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS
Read more on our blog
Just because we work from cozy nooks wearing yoga pants doesn’t mean we don’t take our work seriously.
get the full story
get the latest social media tips and exclusive marketing offers by signing up for our newsletter!
SIGN UP!
Newsletter Design & Management
Lead Generation Services
“lead generation is the initiation of consumer interest or enquiry into the products or services of a business.”
Even though some may say social media is king,
we think e-mail addresses are equally as important.
BACK
We understand that quality content and providing value are key in lead generation. With a fine-tuned online presence we’ll connect you with your target audience and drive revenue with higher conversion rates, better search engine rankings and increased website traffic.
Whether you want to create a pop-up, launch an e-book or drive blog traffic - we’re here to help your e-mail list explode. From that initial interaction of lead generation, we want to nurture your e-mail list to help increase revenue and grow your community.
What To Expect
FIRST OFF, lead-generation can look different for every business, and at every stage in the game. No matter what - we start off with a 60-minute kick-off call to go over your goals, current strategy and specific pain-points you may want to address.
THEN, the SLG team will brainstorm and come up with a lead generation strategy to fit your business. Normally done through Google Docs, this allows us to collaborate, share and easily communicate our goals and next steps. The strategy will include everything from “big picture” ideas and goals, to the nitty gritty action items needed to see the results we’re looking for.
AFTER THAT, we create! We put together whatever pop-up, lead-generation downloadable guide or blog post you decide on to help grow your email list. For design - we can use Adobe Programs or something like Canva if you’re interested in being able to make edits to the document yourself.
WE DON’T FORGET that numbers are important. Analytics from start to finish will always be provided.
ONGOING, we will fine tune our strategy to make sure we’re generating as many leads as possible.
Let's Do It!
I feel so relieved to have found a team that I can have an ongoing relationship with. They understand my brand, my goals, my voice and they make the process ENJOYABLE not stressful. Trust is an important part in any working relationship and I trust The Silver Linings Team to help me build my brand successfully.
- Sarah Savidge, Founder of Sarah Savidge Health Coaching
Learn More About Our Clients
FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS
Read more on our blog
Just because we work from cozy nooks wearing yoga pants doesn’t mean we don’t take our work seriously.
get the full story
get the latest social media tips and exclusive marketing offers by signing up for our newsletter!
SIGN UP!
Marketing Strategy Consultation
Say you’re a small business owner or budding entrepreneur and would love to build your online presence but know that a marketing agency isn’t in your budget…reach out for a marketing strategy consultation!
Let’s talk about your current brand presence and where you want to take it in the future. In a single consultation, we’ll sit down and guide you in building a social media strategy that works for you.
BACK
What To Expect
We'll connect over a free 20-30 minute call to make sure this service is what you’re looking for and that expectations are aligned.
Danielle will setup a 90-minute call with you to go over the brand overhaul. Prepare to talk all things marketing strategy, social media, graphic design and more. Bring a pen and paper — because the ideas, action items, and next steps will be heavily talked through.
Danielle and her team are true experts in their field. Their professionalism, knowledge, and attention to detail has has taken our social media to the next level.
- Sarah Savidge, Marketing Director, Vikasa Yoga
Learn More About Our Clients
our current clients
get the latest social media tips and exclusive marketing offers by signing up for our newsletter!
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Danielle will personally work on a complete brand overhaul — looking into what’s working, what’s not working and how you can better reach your goals. She will create a suggested outline of changes to get you closer to where you want to be.
Not only will you gain professional insight and feedback, but you’ll also receive actual steps and action items on how to take your business to the next level.
Let's Do It!
Apply to work with us
free resources for entrepreneurs, businesses & brands
read the blog
slg is made up of a fierce + mighty fully remote team
learn more
SIGN UP!
Step 1:
Step 2:
Step 3:
If you’d like to work with Danielle on an ongoing basis, we offer Monthly business coaching packages perfect for those who need some strategy assistance, as well as someone to keep them accountable on their business building journey.
Step 4:
Website Design
BACK
In today’s visually saturated world, great design is what makes your business stand out. Whether you’re looking to create an entirely new website, revamp an existing one, or manage and update your website, we've got the solution for you.
Let's Do It!
website design samples
The Silver Lining Group’s strategy encompasses much more than simply displaying beautiful imagery - since working with them we have grown our following, increased engagement and grown our influencer network which has helped us to achieve our goals and taken our platforms to the next level.
apply to work with us
FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS
read the blog
SLG is made up of a fierce + mighty fully remote team
learn more
get the latest social media tips and exclusive marketing offers by signing up for our newsletter!
SIGN UP!
What To Expect
We'll hop on a kick-off call to discuss your website goals and needs. This will cover basics like your website pages, the details of your services, required integrations, and preferred platforms.
Step 1:
After that initial call, we'll touch base on a layout for the site and draft out a homepage accordingly. We'll send that over for feedback and you'll share any revisions and thoughts about the overall direction. With your approval, we'll begin drafting out all the other pages.
Step 2:
When that first full draft is complete, we'll send it over for any revisions. You'll share your feedback and we'll make the appropriate edits. After those edits are in place, we'll put the final touches on integrations and SEO, and then launch!
Step 3:
The magic about business is that it's always growing so even after your website is live, we'll touch base from time-to-time to just check in, ensure that everything is running smoothly, and make any updates as you see fit.
Step 4:
a la carte
your business is unique and its needs are different.
BACK
We’ll help you create a custom package that works for your brand. Mix and match a la carte services to best suit your mindful marketing goals.
Let's Do It!
choose from our services
Strategic Digital Marketing
Social Media Management
E-Mail Marketing & Newsletter Design
Lead Generation Strategy
Marketing Strategy Consultation
Graphic Design
Danielle has always been an absolute pleasure to work with - she offers a professional and prompt service. I would not hesitate to recommend her to assist your business in its social media and marketing requirements.
- Sarah Briginshaw, Founder of Sarza store
Learn More About Our Clients
FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS
Read more on our blog
Just because we work from cozy nooks wearing yoga pants doesn’t mean we don’t take our work seriously.
get the full story
get the latest social media tips and exclusive marketing offers by signing up for our newsletter!
SIGN UP!
Marketing Services
4 WEEK 1:1 PROGRAM
Apple pie croissant tootsie roll carrot cake cookie ice cream.
BACK
Apply Now!
"Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.."
Liquorice chocolate cake soufflé jujubes brownie. Chupa chups gummi bears jelly apple pie bonbon. Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.
What is included in the 1:1 Program:
HI BEAUTIFUL
How much is the investment
How do I know if it's right for me?
Will I get a return on my investment?
Are you available for support through out?
"Jenna is one of the most amazing souls I have ever met in my life and she guided me in such a beautiful way. With her program, I expanded not only in my business but also my personal life.."
It's your time to rise.
You're so ready for it, I can tell.
Weekly 1:1 Calls
24/7 Slack Communication
Workbooks
FB Community
Infinite Support
YOUR NEXT LEVEL IS WAITING FOR YOU...
4 WEEK 1:1 PROGRAM
Apple pie croissant tootsie roll carrot cake cookie ice cream.
BACK
Apply Now!
"Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.."
Liquorice chocolate cake soufflé jujubes brownie. Chupa chups gummi bears jelly apple pie bonbon. Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.
What is included in the 1:1 Program:
HI BEAUTIFUL
How much is the investment
"Jenna is one of the most amazing souls I have ever met in my life and she guided me in such a beautiful way. With her program, I expanded not only in my business but also my personal life.."
It's your time to rise.
You're so ready for it, I can tell.
Weekly 1:1 Calls
24/7 Slack Communication
Workbooks
FB Community
Infinite Support
YOUR NEXT LEVEL IS WAITING FOR YOU...
Sweet cupcake cake sweet apple pie donut. Lollipop bear claw jelly jelly beans brownie. Sesame snaps brownie chocolate pie lollipop jelly beans sugar plum marzipan.
4 WEEK 1:1 PROGRAM
Apple pie croissant tootsie roll carrot cake cookie ice cream.
BACK
Apply Now!
"Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.."
Liquorice chocolate cake soufflé jujubes brownie. Chupa chups gummi bears jelly apple pie bonbon. Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.
What is included in the 1:1 Program:
HI BEAUTIFUL
How do I know if it's right for me?
"Jenna is one of the most amazing souls I have ever met in my life and she guided me in such a beautiful way. With her program, I expanded not only in my business but also my personal life.."
It's your time to rise.
You're so ready for it, I can tell.
Weekly 1:1 Calls
24/7 Slack Communication
Workbooks
FB Community
Infinite Support
YOUR NEXT LEVEL IS WAITING FOR YOU...
Sweet cupcake cake sweet apple pie donut. Lollipop bear claw jelly jelly beans brownie. Sesame snaps brownie chocolate pie lollipop jelly beans sugar plum marzipan.
4 WEEK 1:1 PROGRAM
Apple pie croissant tootsie roll carrot cake cookie ice cream.
BACK
Apply Now!
"Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.."
Liquorice chocolate cake soufflé jujubes brownie. Chupa chups gummi bears jelly apple pie bonbon. Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.
What is included in the 1:1 Program:
HI BEAUTIFUL
Will I get a return on my investment?
"Jenna is one of the most amazing souls I have ever met in my life and she guided me in such a beautiful way. With her program, I expanded not only in my business but also my personal life.."
It's your time to rise.
You're so ready for it, I can tell.
Weekly 1:1 Calls
24/7 Slack Communication
Workbooks
FB Community
Infinite Support
YOUR NEXT LEVEL IS WAITING FOR YOU...
Sweet cupcake cake sweet apple pie donut. Lollipop bear claw jelly jelly beans brownie. Sesame snaps brownie chocolate pie lollipop jelly beans sugar plum marzipan.
4 WEEK 1:1 PROGRAM
Apple pie croissant tootsie roll carrot cake cookie ice cream.
BACK
Apply Now!
"Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.."
Liquorice chocolate cake soufflé jujubes brownie. Chupa chups gummi bears jelly apple pie bonbon. Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.
What is included in the 1:1 Program:
HI BEAUTIFUL
Are you available for support through out?
"Jenna is one of the most amazing souls I have ever met in my life and she guided me in such a beautiful way. With her program, I expanded not only in my business but also my personal life.."
It's your time to rise.
You're so ready for it, I can tell.
Weekly 1:1 Calls
24/7 Slack Communication
Workbooks
FB Community
Infinite Support
YOUR NEXT LEVEL IS WAITING FOR YOU...
Sweet cupcake cake sweet apple pie donut. Lollipop bear claw jelly jelly beans brownie. Sesame snaps brownie chocolate pie lollipop jelly beans sugar plum marzipan.
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