3 Copywriting Mistakes to STOP Making (+ A Caption Formula For Your Social Media Posts!)

Great copywriting is at the core of every marketing strategy and can be the distinguishing factor that helps you build a stronger community and drive more sales. However, if you’re an entrepreneur or small business owner, you probably don’t have the expertise to write copy that consistently delivers and converts. 

That’s where we come in! 

With over 10+ years of marketing experience, we’ve compiled all our best tips and strategies into a comprehensive 45+ page PDF but to help you get started right now, here are 3 copywriting mistakes to STOP making today (AND a fail-proof caption formula for your social media posts)!

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Mistake #1: Writing From Scratch Every. Single. Time

Great copywriting takes a lot of time. Have you ever sat down to write a social media caption, spent several hours writing it out, and then realized that you actually hate it? Yeah, don’t worry–we hear that all the time. Instead of writing a brand new caption every single time, learn to utilize caption formulas to help you create consistent and efficient messaging. Scroll to the bottom of this blog for our go-to social media caption formula!

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Mistake #2: Forgetting To Be Authentic

There’s so much information on social media nowadays. In the massive ocean of content, it’s easy for your brand to get lost. Counter that with copywriting that pops!

Tap into your authentic voice and use that to engage your audience. Let your personality shine and we promise you, you’ll gain a more connected community.

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Mistake #3: You Didn’t Proofread

Did you know that 74% of readers pay attention to the quality of spelling and grammar? Always check your work before posting! 

This tip may seem simple, but when put into practice, it makes a huge difference. Proofreading not only allows you to clarify and condense your copy but also helps you build credibility and authority. 

And last but not least…

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A Fail-Proof Caption Formula For All Your Social Media Posts!

Caption formulas are actual frameworks for you to follow when writing your captions and this go-to formula that we’re sharing follows the AIDA caption formula.

ATTENTION: start with a bold headline or hook

INTEREST: pique your audience’s interest

DESIRE: speak to desires your audience has

ACTION: ask your audience to do something!

Let’s take a look at a few examples below:

Now that you have a clear understanding of how this formula looks, put it into practice with your own social media copy!

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If you found these three tips helpful and are ready to take your social media copywriting to the next level, check out our freshly released guide: Write Like A Social Media Pro!

This 45+ page PDF gives you instant access to easy caption formulas and tons of other tips and strategies to help you improve your writing. Just $27 gives you lifetime access to a plethora of knowledge so if writing captions stresses you out and you’d like to make the entire process a little easier, THIS GUIDE IS FOR YOU!