The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
A strong landing page is arguably one of the most important parts of a digital sales funnel. It is the first thing that your potential customers see and likely what determines whether or not they will try your product or service down the line.
A landing page entices your customers with a beautiful design aesthetic, educates them about your product or service, and then persuades them to convert through action-oriented prompts. Whether you’re creating a page for email captures or are trying to sell a specific offer, here are 5 tips to build a landing page that converts.
Your ideal client avatar (or ICA), is a fictitious representation of your ideal client. It identifies your potential customers’ needs, wants, and challenges, and allows you to better understand an appropriate solution for their problem.
Having a clear ICA and creating your landing page to speak to that individual personalizes the experience and increases conversion rates. It also allows you to structure your landing page in a cohesive manner to address the specific points that your client may be scanning for.
If you haven’t created your ICA yet or need some direction on how to do so, check out our blog post here.
Strong copywriting is at the center of a landing page that converts. Your vision has to be clear, writing has to be direct, and messaging has to connect with your audience on an emotional level.
Good copywriting takes years to master, but you can get a jump-start the process with our 45+ page PDF, “Write Like a Social Media Pro!” It condenses 10+ years of copywriting experience into tangible tips and writing formulas to help you make more conversions.
Whether you’re drafting out a landing page on an already established website or are creating a one-off page, using a landing page builder or template will streamline the process. These designs are aesthetically-pleasing and utilize an intuitive flow so that your potential clients can follow along easily. If you need any support on how to use a landing page builder or would like to take your page to the next level, feel free to reach out here.
Simple is useful and trendy. When creating your landing page, make sure that the design is simple, clear, and well-organized so that your customers won’t get lost or bored. Additionally, you should only offer one thing at a time. Rather than squeezing 2-3 offers on a single landing page, keeping it simple and only exploring one offer at a time makes it easier for your prospective client to follow.
Your client has to be clear on what you’re offering and the best way to keep this top-of-mind is to be generous with your CTAs. We like to add at least one action button or one CTA after each section.
There you have it, 5 tips to help you build a landing page that converts. Are there any additional tips or tricks that you default to? Share with us in the comments below!