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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


How To Create Your Ideal Client Avatar (ICA)

  1. […] If you haven’t created your ICA yet or need some direction on how to do so, check out our blog post here. […]

  2. […] goals and then assess how social media can help you reach them. Get extremely specific with who you’re targeting and remember to watch out for these five goal-setting […]

  3. […] a social media strategy is establishing your target audience. Create an Ideal Client Avatar (here’s how to do so) and then go from there. Flesh out the details of their everyday routine and think through the […]

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