The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Social media marketing is one of the most efficient marketing avenues. It takes a relatively small amount of money and time and promises huge returns. The key to succeeding however, is creating a social strategy that aligns with your business. There’s no point to posting on social media if your content is disorganized without a cohesive vision or goal.
But so much has changed in the social media landscape…how do you know what works and what doesn’t? Well, despite the fact that some details change (think post times or specific trends), a smart social media strategy follows timeless core principles. So, here’s how to create a social media marketing strategy for your small business.
You can’t sell to people if you don’t know who you’re selling to. The first step in creating a social media strategy is establishing your target audience. Create an Ideal Client Avatar (here’s how to do so) and then go from there. Flesh out the details of their everyday routine and think through the specific platforms and content types that they’re engaging with. This will inform the type of content that you create.
Think about your overall business goals and then break them down into specific and measurable social media goals. What exactly are you trying to achieve? By when? So for example, if your goal is to increase revenue by 50% this next year, how much do you need to sell in order to hit that? Breaking it down further, how many website clicks do you need for a single purchase? In order to create a successful social media strategy, your day-to-day actions (and content) need to align with the broader vision of your business. Not sure where to start? Here’s how to reverse engineer your ig strategy for specific results.
Now that you got all the hard stuff out of the way, the next step is to actually create content that matches up with your overarching vision. The secret to creating compelling content is making sure that it’s relatable to your target audience. You also want to leverage content batching to help you save time. Post and engage consistently and you should see some returns!
Once you have some content out there, it’s important to take a step back to assess what’s going on. Get really familiar with your analytics. Of what you’re sharing, are there any common threads between the strategies that are working? What about things that aren’t working? Lean into the strategies that resonate and cut the ones that don’t. Experiment with new post styles and take a leap out of your comfort zone in order to create more exciting content.
So there you have it–four steps to creating a social media marketing strategy. For additional business tips, check out:
As always, feel free to reach out if you have any questions or want to uplevel your social media marketing tactics.