How To Master Content Batching

Content Batching: every social media manager’s key to success. Let’s be honest though, it’s not just the social media managers… 

Content batching is essential for anyone who uses social media strategically. Whether you’re a small business owner promoting your services or a nonprofit sharing about your cause, content batching streamlines the process for anyone looking to share a message through social media.

So, if you’re ready to take your social media strategy to the next level, here are some tips on how you can master content batching today.

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What Is Content Batching?

First off, what is content batching? Content batching is a productivity technique where you create all your content during a set period of time. This includes sourcing your visual content, writing your captions, and scheduling posts out.

For example, instead of spending an hour creating and publishing an Instagram post a day, you’ll set aside a larger block of time to create all the Instagram posts that you need for the next week (or month). 

While this may sound like a lot more work, it actually saves you time and energy in the long run.

By batching your content in this way, you’re able to focus your creative energy without jumping from task to task and can therefore create a more cohesive and streamlined social media strategy.

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Benefits of Content Batching:

We’ve mentioned this previously, but social media content batching saves time, helps you plan a cohesive (and aesthetic) grid, and gives you time to listen to your audience. (Watch this reel to learn more about why you should be content batching.)

Okay, so how can we actually make the most of it?

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How To Master Content Batching:

1. Analyze your posts

What’s the point of creating content if it doesn’t resonate with your audience? Make the most of your time (and creativity) by intentionally analyzing your posts. Identify content pieces that performed well and take note of any patterns in saves and shares. Recreate these posts in your next batch with fresh information.

2. Use content pillars and social media goals to create a content brain dump

• Content pillars: 3-5 topics that your content will revolve around. These often tie in with your brand values.
• Social media goals: identify your social media goals for the month. These should align with your overall business goals and direct your content strategy.

With these specific ideas in mind, take an hour or so to create a brain dump of content ideas that you can share throughout the month. Make sure to include some of the ideas that you identified in step 1.

3. Create or source your visual content and preview them in the grid

Make note of which content pieces are static photos or graphics and which ones are videos and then find (or create) visual assets that match. When you’re done filming or making the graphics, put them in a preview grid to make sure that everything aligns with the feel of your brand.

4. Write all your copy

Once those visual assets are set in place, write all of your copy (aka captions) and add hashtags for each post. Make sure that your call-to-actions are varied and that you’re balancing value-driven posts with promotional posts. For more tips and tricks on copywriting, check out this caption formula or download our copywriting guide!

5. Schedule your posts

The final step in content batching is scheduling out all of your posts. Double check on your spelling, image ratios, and scheduling times. Optimize your posts for when your audience is most active and set everything to run without you!

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Content batching can be a lot when you’re first starting out. As you get more familiar with the groove of creating content ahead of time, you can slowly make tweaks that personally work for you.

Here are some more tips on how you can save time on social media content creation or if you’re ready to hand your social media management to somebody else, reach out and let’s discuss how we can support you in your social media marketing goals!