The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Success on Instagram varies from business to business and campaign to campaign. Depending on the occasion, a successful social strategy can be indicated by higher click through rates, more conversions, or better engagement.
To create a successful Instagram strategy, you need to understand your business goals. Once you identify the results that you want, you can begin to outline your Instagram strategy through reverse engineering.
In today’s blog post, we’ll discuss the basics of how you can reverse engineer your Instagram strategy to achieve specific goals!
Saves are an indicator to both the Instagram algorithm and your audience that you’re providing value. Saveable content helps to build trust in the community, which leads to increased visibility and higher conversion rates.
To create saveable Instagram content, make sure that you’re mixing educational and informative content into your social strategy. Some ideas include how-to-guides, infographics, and relatable reminders. Reflect on what your audience would find practical and useful, and then create content that addresses whatever problem they’re experiencing.
Remember, the information doesn’t have to all be included in the image or video either. If you’re struggling to share all the information in a short clip or graphic, just outline the main points in the content, and then share more details in the captions!
More shares can help increase your reach to audiences who might really love your content (and business). To create content that is shareable, think about what will resonate with your audience and stop their scroll.
The best way to do this is with relatable content. Anything that makes your audience laugh increases the likelihood that they’ll share it with their friends. Other than creating memes, you can also hop on fun reels trends and adjust them to fit your brand.
If you run a service-based business, clicks are where the conversions are at!
Other than the obvious CTA of “click the link in my bio,” to drive more clicks, a technique that we love to utilize is link stickers.
Instagram stories are often shown to the most engaged audience members and adding link stickers is a no-brainer way to make clicking through easy and accessible.
For a strong social media strategy that increases clicks, make sure that you optimize the link in your bio and streamline your stories strategy to include templates and branded visuals that will engage your audience to tap through.
While likes no longer hold the power that they once did, they’re still an important indicator to the Instagram algorithm. Getting more likes on your content will signify to Instagram that your content resonates with your community and give you an added visibility boost.
So, how do we increase the likelihood of likes?
Create more relatable content!
If you’re noticing a trend of more memes, quotes, and educational content, you’re not wrong. In an age of disconnect, relatable content fosters a sense of community and belonging. Take advantage of this by leaning in to content that reminds your audience of everyday life and thoughts.
Secondly, you can get more likes with strong visuals! Though Instagram is no longer a photo-sharing platform, it still is a visual platform. Create content that is on-brand, eye-catching, and easy-to-follow for more likes.
This is where strong copywriting comes into play. Writing killer captions is your best friend if your goal is more engagement.
Incorporating easy-to-read and engaging text with a clear CTA will significantly increase the number of comments that you get on a post. For more tips and tricks on how to be a better copywriter, here are 3 Copywriting Mistakes to STOP Making, Top 5 Website and SEO Copywriting Tips to Improve Your Business, and Learn How To Write Like A Social Media Pro.
Follower count is in direct correlation with your community on social media. Your followers are your most loyal and engaged audience. So if your goal is to gain more followers and expand your community, then here are some tips on how you can optimize your content to do so.
First off, establish strong brand guidelines and content pillars for your Instagram strategy. When your content is consistent, potential followers know exactly what they can expect and therefore can decide easily if your content is for them.
Secondly, you’ll want to create content that is optimized for reach. When you reach more individuals, you increase the likelihood that at least some of those people will want to follow you. Follow the guidelines outlined for goal #2 to create shareable content.
All in all, we recommend mixing and matching your content so that your audience doesn’t get bored. Make sure that each social media piece is optimized for a specific goal that you have in mind and you’re on your way to a strong social media strategy! For more tips and tricks, check out 3 Reasons Why You Need A Social Media Marketing Strategy, 5 Signs It’s Time To Start Outsourcing Your Social Media Marketing, or reach out directly for a personalized consultation!