The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
With over 4.2 billion active users on social media across the globe, it’s safe to say that social media marketing (SMM) should be an essential part of your overall marketing strategy. Social media marketing is economical and advantageous in increasing global reach, building brand presence, and fostering brand relationships which lead to increased sales down the line. So, if you need a little motivation to optimize your social media strategy, here are 5 ways SMM can help your business grow.
Social media marketing takes advantage of optimized algorithms to place your products and services in front of audiences that are actually relevant and interested. For example, with traditional marketing, there’s no way to target a niche market and instead you waste a lot of your budget on individuals who have no need for what you’re selling. Nowadays, social media gives us access not only to a global audience, but also to individuals who are more likely to need our offers.
We talked about social listening previously, but a smart way to grow your business is by implementing social listening through your SMM strategy. Communications are now a two way street between consumers and businesses. Track what your clients are saying and then use social media marketing to ensure that their concerns are addressed. Playing into the positive messaging increases brand awareness and conversion rates down the line.
What’s the best way to stand out from your competitors? Storytelling. As much as we like to tout results and analytics, at the end of the day, humans are emotional beings. What makes a customer choose your brand is how connected they feel. Social media marketing allows you to take the narrative into your own hands. It gives your business a platform to tell your brand story and potential clients the opportunity to connect on an emotional level.
Think about it, rather than a potential client needing to look up your business separately after they see your ad, with social media marketing, all they have to do is click through. The biggest contributor to an abandoned cart is having too many steps int he conversion pipeline. When you streamline with social media marketing, you make the process so much easier and enjoyable.
The most obvious way social media marketing can help your business grow is through lead generation. By showing up consistently with a targeted social strategy, you develop a relationship with your following and when you’re ready to present an offer, these leads are familiar with your business and much more likely to purchase.
The social media industry is constantly evolving but one thing’s for sure…it’s going to continue to grow. So if you haven’t implemented a social media marketing strategy yet, what’s holding you back?
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