The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Whether it’s for your website or for social media, great copywriting can generate, and more importantly, convert leads. “Compelling copy draws 7.8 times more site traffic and produces brand recall, which brings higher engagement rates.” (Copywriter Today)
If you’re an entrepreneur looking to improve your business and generate more online leads, strong copywriting is a necessary skill. We’ve compiled these top five copywriting tips to help you get started!
Create copy that follows this structure: problem, agitate, solution.
Problem: present the problem that your customer is trying to solve. This is the reason WHY they were googling or browsing in the first place.
Agitate: tap into the emotion mentioned in Tip 2. This is your opportunity to get your customer to feel their current situation so that they relate to your cause.
Solution: provide a solution and put the focus on benefit. Instead of explaining the product itself, use your copy to demonstrate how this feature will help them.
Verbs grab attention. Instead of using vague and grandiose adjectives to describe your solution, depict a specific scenario that resulted from it.
For example, it’s much easier to swipe by “our yoga classes are fun and relaxing,” than “our client mastered a handstand and then knocked out for a good 10 minutes during savasana”
Try to have fun painting a picture for your reader!
Before you click submit, go through this checklist and try to incorporate at least 3 of the below:
Did you include any power words -> you, free, because, instantly, new (read this article to learn why these are “power words”)
Is the copy visually appealing? (think headings, bullets, easy to read sections that still convey purpose
Am I speaking my ideal customer’s language?
Did I ask questions that get my readers to say yes?
Are my numbers specific?
Are these real results?
Did I include a call-to-action? (if appropriate)