The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
The social media landscape has changed a lot since its inception during the early days of Facebook. Since 2004, countless other social media platforms have popped up and the functions of each of these platforms, not to mention the marketing capabilities, have consistently gotten more and more complicated.
Stories? Reels? Tiktok? Paid ads? Organic social? It’s a lot to manage!
So, what’s the key to keeping track of all these moving parts? A strong social media marketing strategy!
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It outlines your business’ goals and details the specific steps that you will take to achieve those results via social media marketing. It puts systems in place and guides your actions and responses so that everything you do is aligned with the results that you want.
Still not convinced? Here are 3 reasons why you need a social media marketing strategy.
One of your most precious assets as a small business owner or entrepreneur is time. Think about it…how much time have you spent on social media marketing this week? 10 hours? 20 hours? It’s a part-time job at this point!
A social media marketing strategy helps you outline content buckets and a specific posting and engaging schedule so that you don’t have to spend any time thinking about it. You know exactly what you should be creating, how it’s moving the needle in your business, and exactly how much time you should be spending on it.
It takes the guesswork out of social media so that you can spend your time on more important things–like scaling your business.
The point of social media marketing is to help you achieve your business goals but so often, we get shiny object syndrome and want to jump on whatever new idea or trend that comes up. Having a social media marketing strategy helps you to align your social media goals with your business goals. It helps you to stay on track so that you know without a shadow of a doubt that what you’re posting is helping to drive results in your business.
A clear brand voice is invaluable. It establishes audience trust and allows potential clients to form associations with your brand that drive conversions down the line. However, when you have a disorganized social media marketing strategy and are pressed to post on the fly, that brand voice can sometimes falter.
Having a social media marketing strategy outlines the tone that all of your social media posts should carry. It details what your brand stands for and this helps to consistently establish audience trust.
A social media marketing strategy is essential for business success. If you’re ready to take the next step, reach out for a consultation and we can further discuss how to take your business to the next level!