The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
The Silver Linings Group is extremely proud of the proactive and passionate community of small business owners and entrepreneurs that we’ve cultivated. To celebrate, we’re starting a new series that showcases this month’s stand-out client and shares some key strategies that have made them so successful on social media.
One of the best ways to learn is through case studies, and we believe that this community of inquisitive minds might be interested in knowing exactly how we helped Yoga Psychology grow to over 25,000 followers and gain over 210,000 impressions in the month of July.
Yoga Psychology is a brand by Ashley Turner that offers 300-hour advanced teacher trainings for yoga teachers, therapists, and students who are interested in taking their practice to the next level. Their program integrates tools based in yoga, meditation, neuroscience, and applied depth psychology to inspire sustainable, long-term transformation. On social media, the account largely shares valuable theoretical information pertaining to healing and yoga.
Since taking on Yoga Psychology as a client, we’ve grown the account to over 25,000 followers. If you’ve been following us for a while now, you’ll know that follower-count is by no means the most important metric. So, here are some quick stats for the month of July alone:
By sticking to our brand pillars and creating content that is shareable, save-able, and rooted in authenticity, we were able to help yoga psychology demonstrate to their existing community just exactly what they’re about and help them further expand that community of like-minded individuals.
Regardless of the industry that your business is in, the social media marketing strategies that we implemented for Yoga Psychology hold valuable insights. Here are the top three techniques that we used:
We hope that this exposition of Yoga Psychology’s social media marketing strategy was inspirational. For additional tips and tricks, follow us on Instagram, or if you’re ready to take your social media marketing to the next level, reach out directly!