The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
There are 24 hours in a day and as a small business owner or entrepreneur, sometimes it feels like even that isn’t enough. Whether it’s tracking expenses, billing clients, or putting systems in place to support future growth in the business, there are some days when the to-do list just never seems to end. Add in social media marketing on top of that and you’ve just created another new full-time job for yourself.
While it might make sense to handle everything yourself when you’re just starting out, at some point, you’re going to have to ask for help. So, here are five signs that it’s time for you to start outsourcing your social media management.
We all know that Instagram, or any social media platform, is always changing up their algorithm. In order to market effectively on that channel, you have to make sure that you’re reaching as many people as you can. If you’re at the point in your business operations where you don’t have time to learn algorithm changes, it’s time to consider outsourcing. Working with a social media specialist or agency will make sure that all your content is optimized with the latest strategies so that you can make the most impact (and conversions).
There’s a big difference between knowing what to do and actually having the time to do it. Maybe you’re aware of all the changes in social media; maybe you know exactly which posts perform best and which ones can be scrapped…it doesn’t mean a thing if you don’t have the time to sit down and actually tailor your strategy to match that information. Working with a social media marketing agency ensures that your strategy is always up-to-date and that your efforts are being put towards endeavors that actually pay off.
The best thing about social media marketing for business is that it helps build brand awareness. At its core, social media is human-based and community-based. If you don’t have the time to manage each platform, reply to all comments, and generate conversations in the community you’re creating, then you’re dropping the ball and perhaps it’s time to consider outsourcing. Having a designated social media manager who understands the ins and outs of your business takes a lot off your plate and can help with the essential responsibility of creating a community.
Consistency is key when it comes to social media. If you’re struggling to put out quality content on a regular schedule, maybe it’s time to consider outsourcing. A marketing agency will be able to take over the responsibility of creating content, scheduling it out, and ensuring that it reaches the right audiences. All you have to do is make time to approve of the content!
Sometimes, we get so stuck in our old ways that it’s hard to come up with new ideas. Having a fresh pair of eyes on your brand’s content will help you gain new perspectives on how you can keep your business relevant in this ever changing world.
There you have it–5 signs that it’s time to start outsourcing your social media marketing. For more tips and tricks about social media, check out how to create content for instagram’s full-screen feed or get over your creative block with these 30 instagram content ideas. As always, feel free to reach out with any questions or if you’re ready to start outsourcing your social media marketing, message us here!