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It seems like every few weeks, Instagram changes something up. Whether it’s a shift in the algorithm or the release of new features, the app is constantly updating its functions in order to better deliver what the audience wants.
While this may be great for innovation and keeping the ever-shortening attention span of consumers, it can be pretty challenging to navigate as a creator or a small business owner using social media as part of their marketing strategy.
But don’t worry, we’ve got your back! Here’s exactly what the update includes and how you can begin to create content for Instagram’s full-screen feed.
The new full-screen feed marks the end of an era. Gone are the signature square photos and graphics that we’ve come to associate Instagram with. Instead, it’s time to begin creating content in a strictly vertical orientation.
Instagram will continue to prioritize short-form video content so if you’re a small business owner or content creator who has not incorporated Reels into your Instagram strategy yet, it’s best to do so now! Additionally, the fact that Instagram is recommending reels to new audiences boasts huge potential for reach.
There you have it, a comprehensive update on Instagram’s upcoming full-screen feed. If you have any questions or suggestions for content creation, feel free to share with the community in the comments below!