Get Over Your Creative Block With These 30 Instagram Content Ideas

Creating social media content is a full-time job! Whether you’re a social media manager who curates content for a client, or an entrepreneur running your own social media pages, we all run out of ideas sometimes. This list of 30 Instagram content ideas is a simple and easy way to help you spark some creative juices!

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Instagram Reels

Instagram Reels is an essential part of a strong Instagram strategy. As of 2022, it is the fastest way to gain more exposure and engagement. Leverage this by creating short-form videos that are aesthetic, engaging, and valuable. Here are 10 content ideas that you can make as Instagram Reels.

1. FAQ

2. BTS (behind the scenes recaps)

3. Exciting company news

4. New blog posts and articles

5. Inside jokes about your industry

6. Create a series

7. Weekly round-up

8. Go-to tips or hacks (that lead to your business)

9. Local collaborations

10. Show the process of working with you

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Instagram Feed

Feed content is the bread and butter of social media content. Although Instagram Reels is now the golden child, feed posts are still a great way to engage your existing audience and maintain a strong brand presence. Here are 10 Instagram feed-based content ideas for you to try out today!

11. Infographics

12. UGC

13. Visual quotes/**controversial** statements

14. Testimonials

15. Amplify relevant resources

16. Host a giveaway or challenge

17. Exclusive discounts or special offers

18. Fill-in-the-blank posts

19. Shoutout your clients

20. Ask for recommendations (related to your business)

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Instagram Stories

Instagram Stories offers the most insightful and personal posts. This function of Instagram allows your audience to connect with you more intimately and is one of the best ways to build rapport and engagement. Here are 10 content ideas to keep things interesting on Instagram Stories.

21. AMA

22. Uncommon ways to use your product/service

23. Polls/recommendations/ask your customers for feedback

24. Announcements

25. Share a meme or entertaining content that is relevant to your business

26. Trivia games that add value and are related to your business

27. Day in the life

28. Repost tags/content from your clients

29. Link to articles and offers

30. Takeovers

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There you have it–30 social media content ideas to help you get inspired again! Friendly reminder that you can always repeat these content buckets with new themes and topics. Which of these content ideas are you most excited to use?