The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Social media is an integral part of running a business. Whether you’re using Instagram, Facebook, TikTok, or another platform, having a social media presence is one of the most efficient ways to build brand awareness and gain exposure. The downside, however, is that social media is constantly evolving. Because of that, it’s easy to get swept up in the trends and lose sight of the bigger picture. This leads to spending too much time on marketing and eventually, social media fatigue.
Here at The Silver Linings Group, social media marketing is our bread and butter. We spend day in and day out working on social media so we know a little something about finding that balance between effectiveness and wellbeing.
If you’re an entrepreneur or a small business owner struggling with social media fatigue, here are 3 tips that you can use to combat that today.
Sure, there are huge brands that are on every social media platform, but these companies also have extensive budgets and large teams.
If you’re an entrepreneur or small business owner, balancing content on 5+ social media platforms can easily get overwhelming. Rather than burn yourself out, hone in one or two platforms that best suit your audience and business needs.
We cannot emphasize enough the significance of batching your content.
Creating content all at once allows you to tap into that efficient flow state. Once all your content has been created, you can then refocus your attention on more important tasks (or even take some time off to reset).
Along with batching your content, we highly recommend finding a posting schedule that works for you and scheduling your content out beforehand.
Anyone guilty of endlessly scrolling on social media? Don’t worry–you’re not alone.
Social media is designed to suck you in. Counter that by being mindful of exactly how much time you’re spending on those platforms. Set strict hours for engagement and abide by them.
On another note, social media “breaks” are a complete lie. If you’ve been working all day and need a break, rather than jumping on social media, take time to get grounded in your physical space instead. Maybe do 10 jumping jacks or stretch a little.
Intentionally monitoring your social media activity and following through on the boundaries that you set for yourself will help with social media fatigue and help you develop a healthy relationship with social media long term.
These three tips are just the starting point for creating a more mindful and sustainable relationship with social media. For more pointers on how to efficiently use your time as an entrepreneur or small business owner, stay connected through Instagram!