The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Google search: everyone’s go-to for everything.
Correct us if we’re wrong, but…
What do you do when you have a question without an answer? You google it.
What do you do when you have a problem without a solution? You google it.
What do you do when you’re looking for a specific product or service? You google it.
You get the point here.
Whether you like it or not, google search has become an integral part of our everyday experience. Billions of users use the search engine every day and because of that, it’s a powerful way to gain website impressions, reach new audiences, and generate more business.
And what’s the best way to boost our website’s rankings in Google? Blog writing.
The art of blogging has been around since 1994 and while it started out as a simple means for expressing creative thoughts and sharing daily experiences, blogging and content writing has since transformed into a multi-billion-dollar industry.
Blog posts are a great tool for small business owners because they do two things: nurture your existing clients and expose your services to new audiences through organic search.
The downside, however, is that blogging, much like social media, is an oversaturated space. There’s so much digital content on the internet and in order to stand out, you have to optimize for SEO and business strategy.
To help you get started, here are 5 simple blogging tips that will help you efficiently use your writing time, and leverage blog posts to generate more business.
We’ve already emphasized the significance of Google search but in order to perform well in search rankings, you have to know what you want to rank for. This is where keyword research comes in.
Keyword research allows you to structure your content so that it strategically position your content in front of new audiences that might be interested in your services.
For example, if your business is a yoga studio in Westchester, NY, you have to research for keywords that local yoga practitioners might be looking for. This includes keywords like, “yoga studio upstate NY,” “yoga Westchester,” “yoga studio in Westchester,” etc.
Here are some key pointers when doing keyword research:
Once your initial keyword research is complete, draft out an entire list of article titles and schedule them in your calendar. Having a list on-hand simplifies the process for when you actually get around to writing the articles. This strategy helps to combat writers block and procrastination.
You should always structure your blog posts with an end goal in mind.
Do you want to sell a course or program?
Is the point to get more affiliate clicks?
What’s the offer?
When you write your blog posts, you should keep these goals in mind and strategically link to offers when appropriate. This not only adds value but also encourages more sales.
We have a client who writes and entire year’s worth of blog content beforehand…
We’re not saying that you have to do this, but it’s worth considering working at least a month or two in advance.
Writing in batches allows you to better tap into that flow state. Once you’ve gotten started with the writing process, it’s easier to just keep going rather than stop and start again. Additionally, having your blog posts written out beforehand gives you ample time for edits and knocks another thing off your to-do list so that you can clear your schedule for more important work.
Formatting and backlinking for Google SEO gets pretty complicated but here are three simple tips to help you get started.
These are just 5 simple blogging tips to help you write articles that will generate more business. Which of these do you already implement? Which of these could you use support with? Leave us a message in the comments below!