The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Social media marketing is an essential part of any marketing strategy. It’s one of the most cost effective ways for businesses to reach potential customers and build brand loyalty.
But as a business owner, it might not be something that you want to do in-house. Employee management, software costs, and lack of scalability might all be major drawbacks to hiring out a team under your own company.
So what’s the solution? Outsourcing! Here are five reasons why you should hire a social media agency.
A social media marketing agency is a creative company that develops and runs social media marketing strategies and campaigns for clients. This covers everything from creating a topline strategy that will help you meet your business goals to the everyday tasks of sourcing creative assets, writing copy, and scheduling out campaigns. A social media marketing agency helps you to manage brand reputation and maximize returns on your social media presence.
The details vary from agency to agency, but generally speaking, an agency will start with a client onboarding that clarifies marketing and business goals. From there, we’ll develop a unique strategy to help you reach those targets. The agency then executes on the content strategy with day-to-day posting and community management. As time goes on, we’ll share monthly reports and quarterly reviews to ensure that we’re moving in the right direction. Learn more about our onboarding process by watching this video by our social media director, Melissa Gee.
With algorithms changing left and right, saying that there’s a steep learning curve would be an understatement. Social media agencies specialize in the day-to-day operations marketing affairs. We leverage experience to ensure success.
You’re busy. As a business owner, there’s enough to manage in the daily operations. Add marketing on top of that and suddenly, there aren’t enough hours in the day. Hiring a social media agency saves you time so that you can focus on the matters that only you can do as a CEO.
Social media marketing can be extremely stressful. First off, if you’re handling it all on your own, you have to learn an entirely new skill. Secondly, taking on those responsibilities without the expertise to back it up can be a risky business decision. Thirdly, there are uncertainties even when you hire someone in-house.
Working with a social media agency ensures that you’re handing marketing responsibilities to a team of experts with an established reputation of achieving results. Sounds a lot less stressful, doesn’t it?
When you handle social media marketing yourself, it’s easy to get caught up in the trends. Social media agencies create a strategy and then get tunnel vision until we hit those goals. We use analytics to back up our decisions and are constantly adjusting to new changes.
Hiring out an entire team of marketing professionals gives you around-the-clock support with your ambitions. Whether that’s through increasing your ad spend to gain more customers or simply freeing up mental space so that you can focus on other things in your business, a social media agency gives you the flexibility to scale and grow as you see fit.
What are some ways that working with a social media agency has helped you? Do you have any questions about our process? Feel free to shoot us a message!