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Facebook Groups are a great way for businesses to extend their reach and build a loyal customer base. If you’re using this function as a core part of your social strategy, then we have great news! Meta has just launched additional features that promise to boost engagement.
Meta owns both Facebook and Instagram so it’s no surprise that the two platforms are continuing to integrate more and more. The company has just announced a change that will allow you to share public Facebook events to your Instagram stories. Whether you’re an admin or a member, this feature will help you to showcase your community more broadly and reach further audiences.
Continuing in their direction with short-form videos, Facebook group members will soon be able to upload and share video Reels directly in groups. This will make the function more personal and interactive.
Meta is experimenting with changes to Group profile updates to make it easier for community members to build relationships. Some updates include the ability to customize your personal “about me” section with details that you want to share with your community and an indicator to your profile that you’re open to messaging.
Admins will be able to highlight top contributors and track engagement with a points system. While this change is still in testing, you can encourage group members to take on a more active role by contributing to the community through post reactions or comments.
Meta is experimenting with adding the new role of “socializer” within Facebook Groups. This role would essentially act as an intermediary between members and admins and welcome any new users to the community.
This feature will make administrative tasks easier. Admins can set specific parameters for automated moderation so that they can spend more time with quality engagement and less time with tedious tasks.
This feature will allow certain admins to override Facebook’s automated flagging. I think we’ve all seen accounts falsely flagged by algorithms and this function will allow a manual overriding of content that was marked by accident.
While Facebook as a platform has been on the decline for a while, their Groups function is still the one place with high engagement and authentic connection. Are you using Facebook Groups for your business? Which of these updates are you most excited for?