Social media marketing is a cost effective way for businesses to reach potential customers and build brand loyalty. But as a business owner, it might not be something that you want to do in-house. Employee management, software costs, and lack of scalability are some of the main drawbacks to hiring your own team. So, what’s the solution? Outsourcing! Here are five reasons why you should hire a social media agency.
If you’re a small business owner or entrepreneur and your brand’s been around for a while, it’s inevitable that there will come a day when you will need to rebrand. The nature of life is that it’s always changing and with that, trends, interests, and opportunities in our business will change as well. Before you go ahead and uproot everything though, here are the top 4 rebranding mistakes that you should avoid!
Blog posts are a great tool for small business owners because they do two things: nurture your existing clients and expose your services to new audiences through organic search. The downside, however, is that blogging, much like social media, is an oversaturated space. To help you get started, here are 5 simple blogging tips that will help you efficiently use your writing time, and leverage blog posts to generate more business.
Social media is essential for building brand awareness and gaining exposure. The downside, however, is that social media is constantly evolving. Because of that, it’s easy to get swept up in trends and lose sight of the bigger picture. If you’re a entrepreneur or a small business owner struggling with social media fatigue, here are 3 tips that you can use to combat that today.
A strong landing page is the first thing that your potential customers see and likely what determines whether or not they will try your product or service down the line. Whether you’re creating a page for email captures or are trying to sell a specific offer, here are 5 tips to build a landing page that converts.
Great copywriting is at the core of every marketing strategy and can be the distinguishing factor that helps you build a stronger community and drive more sales. To help you get started on writing copy that consistently delivers and converts, here are 3 copywriting mistakes to STOP making today (AND a fail-proof caption formula for your social media posts)!
With 2022 literally only a few days away, now is the perfect time to reflect on your business and set some SMART goals for the upcoming year. As you go through the process of reviewing your logistics and marking out projections, keep in mind these 5 goal-setting mistakes that small business owners make so that you’re aware of potential pitfalls.
The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.
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