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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


Creating social media content is a full-time job! Whether you’re a social media manager who curates content for a client, or an entrepreneur running your own social media pages, we all run out of ideas sometimes. This list of 30 Instagram content ideas is a simple and easy way to help you spark some creative juices!

Marketing Tips, Social Media

Get Over Your Creative Block With These 30 Instagram Content Ideas

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A strong landing page is the first thing that your potential customers see and likely what determines whether or not they will try your product or service down the line. Whether you’re creating a page for email captures or are trying to sell a specific offer, here are 5 tips to build a landing page that converts.

Entrepreneurship, Marketing Tips

5 Tips to Build A Landing Page That Converts

A strong landing page is the first thing that your potential customers see and likely, what determines whether or not they will try your product or service down the line. Whether you’re creating a page for email captures or are trying to sell a specific offer, here are 5 tips to build a landing page that converts.

Great copywriting is at the core of every marketing strategy and can be the distinguishing factor that helps you build a stronger community and drive more sales. To help you get started on writing copy that consistently delivers and converts, here are 3 copywriting mistakes to STOP making today (AND a fail-proof caption formula for your social media posts)!

Entrepreneurship, Marketing Tips

3 Copywriting Mistakes to STOP Making (+ A Caption Formula For Your Social Media Posts!)

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Having an Ideal Client Avatar (ICA) is essential for a sustainable and profitable small business marketing strategy. These five steps will help you get crystal clear on who you’re selling to so that you can streamline your marketing strategies.

Entrepreneurship, Marketing Tips

How To Create Your Ideal Client Avatar (ICA)

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So you’ve been working on this “side hustle” for a while now…you’ve invested time and money into gaining the skills that you need to have an authority on the topic, but for some reason, you haven’t seen any (financial) returns on those investments yet. Well, fret not! Here are five reasons why your side hustle isn’t making money and some tips and tricks on how you can fix that.

Marketing Tips, Social Media

5 Reasons Your Side Hustle Isn’t Making Money (+ How To Fix It!)

5 Reasons Your Side Hustle Isn’t Making Money

2022 is less than one month away and if you’re an entrepreneur or small business owner in the wellness space, then you want to make sure that your product or service is optimized for sales once January hits. Make sure that your business’s marketing strategy is up to date by implementing these top three marketing strategies in 2022.

Marketing Tips

Top 3 Marketing Strategies To Get Behind in 2022

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Sure, it’s great if you’ve got an active and engaged audience on Instagram, but as a small business owner, what really matters at the end of the day is your business. Don’t get so caught up in the content creation hamster wheel that you forget that Instagram is just a tool to gather leads, drive sales, and build your business. If you’re unfamiliar with selling on Instagram, here are our top three tips on how to create Instagram content that will drive sales.

Marketing Tips, Social Media

3 Tips On How to Create Instagram Content That Drives Sales

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Instagram Live…one of the most intimidating features that the social media platform has to offer…While going live can seem like a lot to manage, it’s actually one of the best strategies that you can use as a small business owner to build engagement, connect with your followers, establish your brand, and sell offers. Here’s exactly why you should be going live on Instagram and 5 tips to help you create a successful strategy.

Marketing Tips, Social Media

Why You Should Use Instagram Live & 5 Tips For Livestream Success

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Social media is a powerful (and integral) part of business strategy. But with the rate at which social media is changing, how do you know if the practices and strategies you’re using are still relevant? Here are 5 mistakes that YOU might be making on social media as an entrepreneur and how to fix them!

Marketing Tips, Social Media

5 Mistakes You’re Making on Social Media as an Entrepreneur (+ how to fix them!)

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The holiday season is one of America’s biggest spending seasons and as a small business owner, you’re prime to really make some huge sales and profits in the coming few months–if you can get your message out there. Here are three effective ways to sell this holiday season that don’t feel salesy.

Marketing Tips

3 Ways to Sell This Holiday Season That Don’t Feel SALESY!

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The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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