The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on Mindful Marketing - we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
The holiday season is one of America’s biggest spending seasons. It’s estimated that the average household spends around $1,500 between the end of November and the new year. Around this time of year, everyone is either looking to get healthier, learn to manage stress, gift something thoughtful, or establish new habits for the coming year. As a small business owner in the wellness industry, you’re prime to really make some huge sales and profits in the coming few months–if you can get your message out there.
One of the hardest parts about being an entrepreneur or small business owner is writing sales copy. We’ve all seen examples of poorly written commercials: the ones that feel stiff, cheesy, and way too direct. But what’s the alternative? How do sell in a way that is genuine, authentic, and actually converts? Here are three ways to sell this holiday season that don’t feel salesy.
The most effective way to increase sales is to lead with connection. This builds your know-like-trust factor and allows your prospects to build an authentic relationship with your small business or brand. When you lead with connection, you ensure that your product or service is actually something that your audience needs and wants, and this increases the conversion rate.
Tips & Strategies:
– Listen to your audience’s pain points and make it clear how your product or service offers a solution to their difficulties
– Offer something of value every single day; this builds trust over time so that when you’re ready to launch a more expensive product or service, your audience is more receptive to the idea
– Speak to your audience like they’re your friends. Prioritize transparency and integrity and this will set you apart from all the other brands.
We all love a good story. Whether it’s an inspirational story about your personal history and the changes you’ve made along the way or painting an everyday relatable scenario for your audience, taking your prospective clients/customers out of their current reality and into an experience makes the picture that much more vivid. Remember, you’re selling transformation or an experience rather than a simple product or service.
Tips & Strategies:
– Allow vulnerability to shine. If your product or service is related to a personal brand, talking about the difficulties that you overcame makes the experience that much more relatable. In social media (and marketing), it can often feel like we’re drowning in a world that is supersaturated with positive messages. Having a glimpse of reality by contrast, can feel like a breath of fresh air.
– When painting a scenario for your prospects, utilize the word “you.”
“You wake up to an obnoxious, blaring alarm. Shocked and confused, you stumble your way into the bathroom and blindly move through your daily routine. Still in a daze, you make your morning coffee and with stifling dread, make your way over to work.”
Utilizing the word “you” places the reader in the story. It makes the situation and experience about them and this can help your audience get better immersed in the story you’re trying to tell.
Having a solid, pre-established marketing strategy will make sure that your products and sales are launched appropriately and take the pressure off any last-minute decisions that you might need to make regarding your product or service.
Tips & Strategies:
– Having a strong social media content strategy that organically leads with value but also interweaves offers in-between makes sure that you’re getting the best of both worlds. You’re nurturing your relationship with your followers and at the same time, keeping your products and services top-of-mind for when they decide to actually convert. For more tips and tricks on creating a content strategy that works, browse our blog or sign up for the Instagram Bootcamp waitlist!
– Draft out and follow a launch sequence or schedule. Let’s say you plan on releasing a product for Christmas. Before you actually share the offer with your audience, you should tease the potential and continue to offer them value in the weeks leading up to the launch.
The holiday season is a time for connection and transformation. Sales and shopping are top-of-mind so leverage that to make the most for your business! If you found this article helpful and would like more details and strategies on how to create a profitable business, our Side Hustler to CEO course! It costs nothing to join and you’ll be the first to hear when the course opens up again!