The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
2022 is less than one month away and if you’re an entrepreneur or small business owner in the wellness space, then now is the time to jump on these marketing strategies.
January is the month of new year’s resolutions and healthier habits so if your product or service falls in line with that trend, then you want to put it front and center so that potential clients are aware of your offers.
Make sure that your business’s marketing strategy is up to date by implementing these top three marketing strategies in 2022.
The hot topic right now is organic social reach, but we’d like to propose an alternative viewpoint: owning your audience.
Social media is a powerful tool to help your business reach new audiences and build rapport, but in the end, it’s inconsistent and unreliable. In contrast, email marketing has been around since the very beginning and is a staple of strong marketing strategies.
Social media is like the wild wild west–you never know when (or if) the algorithm will show your content and while it’s unlikely to happen anytime soon, there’s always the potential that Facebook, Instagram, TikTok, or Youtube are going to go dark overnight.
Email, on the other hand, is much more stable. Each inbox is a carefully curated space that the individual has put together and as long as you’re creating content and sending it out consistently, you can remain assured that it will reach your audience.
Email marketing allows you to own your audience and offers you the security of knowing that you’ll always be able to connect with your ideal audience.
That being said, we are starting to see some social media marketing trends overflow into email marketing. Because of the oversaturation of information (and emails), it’s important to customize your content so that it’s personalized for your specific audience. This means that you should segment your audiences and tailor engaging newsletters to foster community. Aesthetically pleasing and interactive emails are also growing in popularity. The bar for design is ever-increasing because of social media, but you can leverage online design platforms like Canva, to help you create templates that keep your audience engaged.
If you haven’t jumped on email marketing yet, now is the time. For some support on getting started, feel free to reach out and inquire about our email marketing services.
As digital marketing takes the lead, more and more entrepreneurs and small business owners are looking to simplify. Automating your marketing processes ensures that you’re still hitting your marketing requirements but frees you up to focus on the bigger things in your business.
Take advantage of software to help you create marketing segments within your business. By setting up these systems to support your lead generation efforts, you can ensure a steady flow of potential clients while opening up your schedule for more important endeavors.
There’s nothing groundbreaking about this marketing strategy, but as social media continues to become more and more integrated with our everyday lives, keeping up with platform updates has never been more important. Here are some of the top trends for January 2022.
Videos: video content is everywhere. It’s not only the easiest way for your business to build an emotional connection with potential customers but is also a great way to manage your brand’s image.
Paid Advertisements: organic (unpaid) content is still important, but because Instagram, Facebook, TikTok, and Youtube are now so saturated, having a strong paid marketing strategy is also important. Hire a paid advertising specialist to make sure that your creative content is getting the reach (and conversions) that your business deserves.
Long-Form Content: while 2021 was the year of short-form content and trends, we’re starting to see some interest in long-form content as well. While short, catchy, entertaining videos will probably be popular for a while, we’re seeing platforms like Tiktok and Instagram push for longer-form videos and captions. These more in-depth forms of content allow audiences to gain a better understanding of your business so get on this trend by brainstorming topics that would be best showcased in this format!
Partnering With Creatives: as the influencer and creative niches become more established, more and more brands are starting to leverage these creative collaborations for marketing purposes. These individuals have highly aligned audiences and work within their zone of genius to make content for businesses that are relevant and unique. Rather than paying someone in-house to create social content, we’re starting to see brands hand this work off to those who specialize in creating social content. As a small business owner, you can consider collaborating with similar individuals within your niche. Collaboration has never been more beneficial!
Those were our top 3 marketing strategies to try out in 2022. Have you jumped on these strategies yet? What are some other marketing trends that you’re seeing in your niche? Share with us down below!