The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Sure, it’s great if you’ve got an active and engaged audience on Instagram, but as a small business owner, what really matters at the end of the day is your business. Don’t get so caught up in the content creation hamster wheel that you forget that Instagram is just a tool to gather leads, drive sales, and build your business.
This is where a strong Instagram strategy comes into play. When you carefully plan out your content pieces so that they lead organically to your offers, the whole process of converting your Instagram audience into paying customers becomes much easier.
If you’re unfamiliar with selling on Instagram, here are our top three tips on how to create Instagram content that will drive sales.
That KLT Factor is what sets you apart from your competitors. When someone knows, likes, and trusts you, not only are they more likely to convert into a paying customer, they are also more likely to convert faster.
The KLT factor helps people see you as an authority, helps make them feel like they know you, and also helps get people to trust you–all leading to faster conversions.
Our favorite tactics to build the KLT factor on Instagram include creating posts that share the following:
The key to conversions is having a powerful caption. You need to get our audience to pause, read, and then take action. Need some tips? We recommend structuring your caption like a hamburger! 🍔
You’ve got the content creation down pat but for some reason, your followers aren’t converting…this might be because you’ve attracted the wrong audience! If the content you’re sharing is scattered all over the place and doesn’t always relate directly to your offer, then of course your followers aren’t going to bite! If your audience doesn’t even know your purpose on the platform, then how can you expect that they’d buy into your offer?
Solution: niche down and create content specifically for your ICA.
The more you niche, the more you realize it’s POWER. When you niche, you also get even MORE clear on who your ICA is and can create content that speaks specifically to them.
Here are some tips on what you should create content around:
Knowing what to share on social media to convert is just the tip of the iceberg when it comes to building a profitable business. If you’re ready to take your side hustle or passion to the next level and finally create a sustainable business for yourself, join the waitlist for our Side Hustler to CEO course!
This program gives you access to weekly calls for accountability, comprehensive guides to keep you on track, a custom protocol to fit your needs, and the tools to keep your business profitable and moving forward even after the program completes.
Join the waitlist (it’s free) at https://danielleabele.com/side-hustler-to-ceo-waitlist and in the meanwhile, feel free to reach out with any questions that you may have on social media and business strategy by leaving us a comment down below!