If you’re a small business owner or entrepreneur and your brand’s been around for a while, it’s inevitable that there will come a day when you will need to rebrand. Whether your business has been around for 5 years or 10 years, the nature of life is that it’s always changing and with that, trends, interests, and opportunities in our business will change as well. Before you go ahead and uproot everything though, here are the top 4 rebranding mistakes that you should avoid!

Entrepreneurship, Marketing Tips

June 21, 2022

4 Rebranding Mistakes To Avoid

Image of laptop open on wooden table

Happy New Year! Are you ready to grow and scale your business in 2022? One of the hardest parts about starting and scaling your business is getting into the right mindset. So to get started, here are three important mindset shifts to help you get in the right headspace to conquer all your dreams.

Entrepreneurship, Mindset

January 3, 2022

3 Mindset Shifts To Start & Scale Your Business In 2022

3 Mindset Shifts To Start & Scale Your Business In 2022 Thumbnail

With 2022 literally only a few days away, now is the perfect time to reflect on your business and set some SMART goals for the upcoming year. As you go through the process of reviewing your logistics and marking out projections, keep in mind these 5 goal-setting mistakes that small business owners make so that you’re aware of potential pitfalls.

Entrepreneurship, Mindset

December 28, 2021

5 Goal-Setting Mistakes You’re Making As A Small Business Owner

5 goal setting mistakes for small business owners

2022 is less than one month away and if you’re an entrepreneur or small business owner in the wellness space, then you want to make sure that your product or service is optimized for sales once January hits. Make sure that your business’s marketing strategy is up to date by implementing these top three marketing strategies in 2022.

Marketing Tips

December 7, 2021

Top 3 Marketing Strategies To Get Behind in 2022

Top 3 Marketing Strategies To Get Behind in 2022 Thumbnail

If you are exhausted because of social media but are scared that if you take a step back, the accounts will stop growing and the business will fall apart, then we have news for you…don’t worry, it’ll all be fine. Take a step back, take care of yourself, and come back with a stronger and more sustainable strategy for long-term growth. Here are 5 steps that you can take today to help with social media burnout as a small business owner.

Lifestyle Tips, Mindset, Social Media

October 25, 2021

5 Ways For Small Business Owners To Deal With Social Media Burnout

5 Ways For Small Business Owners To Deal With Social Media Burnout Thumbnail

Last year, Black Friday raked in $14.13 BILLION in online sales. This holiday is one of the best ways to increase sales for your small business and end the year on a high note. Are you ready to get in on this piece of pie? Here are 5 Black Friday marketing ideas that you can implement today to strategically organize your campaigns and boost sales!

Marketing Tips

October 18, 2021

5 Black Friday Marketing Ideas/Tips for Small Businesses

As a small business owner, social media marketing is probably an important part of your overall marketing strategy. With Instagram now bolstering its new search function, now is the time to get ahead and start implementing search engine optimization (SEO) into your social media content. Here are four tips that you need to take to optimize your small business’s Instagram account for increased exposure.

Marketing Tips, Social Media

October 12, 2021

How To Use Instagram Search For Your Small Business

Instagram Feed

We’ve all been there. Sometimes you’re sitting there for what seems like hours but the Instagram captions just don’t come to mind. Don’t worry, you’re not alone! So, here are 30 Instagram caption prompts to help you get those creative juices flowing!

Marketing Tips, Social Media

July 27, 2021

30 Instagram Caption Ideas for Small Wellness Businesses

Instagram Caption Ideas Image of cellphone and computer keyboard

Having a growth mindset can be one of the biggest differences between running a thriving small business and one that is stagnant. In a previous article, we talked about the differences between having a growth mindset and a fixed mindset but knowing this and actually implementing it with actionable goals is completely different. Here are some actions you can take to develop a growth mindset and elevate your small business to new levels.

Mindset

July 13, 2021

How to Develop A Growth Mindset

Having a strong mindset is essential to running a successful small business; that’s why entrepreneurial mindset books are consistently some of the best-selling books out there. Today, we’re going to be talking about the difference between having a growth mindset and a fixed mindset, and why developing a growth mindset is essential to developing a successful small business.

Mindset

June 18, 2021

Why & How A Growth Mindset can CHANGE Your Business

Image of a journal against a green background with quartz

The Silver Linings Group is a digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

Learn More About Us

Yes I Am!

Are you an entrepreneur?

Whether you're just starting to build your brand or are looking to scale it, we've got business package for you!

This Is The One For Us!

Are you a business?

From email newsletters to social media strategy, let us help with all aspects of your digital marketing strategy. 

check out our courses!

Prefer to develop business skills on your own time?

From social media masterclasses to the ultimate course that will take your side hustle full-time, we've got the course for you!