Last year, Black Friday raked in $14.13 BILLION in online sales. This holiday is one of the best ways to increase sales for your small business and end the year on a high note. Are you ready to get in on this piece of pie? Here are 5 Black Friday marketing ideas that you can implement today to strategically organize your campaigns and boost sales!

Marketing Tips

October 18, 2021

5 Black Friday Marketing Ideas/Tips for Small Businesses

As a small business owner, social media marketing is probably an important part of your overall marketing strategy. With Instagram now bolstering its new search function, now is the time to get ahead and start implementing search engine optimization (SEO) into your social media content. Here are four tips that you need to take to optimize your small business’s Instagram account for increased exposure.

Marketing Tips, Social Media

October 12, 2021

How To Use Instagram Search For Your Small Business

Instagram Feed

We’ve all been there. Sometimes you’re sitting there for what seems like hours but the Instagram captions just don’t come to mind. Don’t worry, you’re not alone! So, here are 30 Instagram caption prompts to help you get those creative juices flowing!

Marketing Tips, Social Media

July 27, 2021

30 Instagram Caption Ideas for Small Wellness Businesses

Instagram Caption Ideas Image of cellphone and computer keyboard

Having a growth mindset can be one of the biggest differences between running a thriving small business and one that is stagnant. In a previous article, we talked about the differences between having a growth mindset and a fixed mindset but knowing this and actually implementing it with actionable goals is completely different. Here are some actions you can take to develop a growth mindset and elevate your small business to new levels.

Mindset

July 13, 2021

How to Develop A Growth Mindset

Having a strong mindset is essential to running a successful small business; that’s why entrepreneurial mindset books are consistently some of the best-selling books out there. Today, we’re going to be talking about the difference between having a growth mindset and a fixed mindset, and why developing a growth mindset is essential to developing a successful small business.

Mindset

June 18, 2021

Why & How a Growth Mindset can CHANGE Your Business

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When it comes to being an entrepreneur we have to wear MANY hats — one of which I believe is a forever student. With the growing popularity of podcasts, it can be hard to sift through the noise in such a saturated space… so we’re breaking it down for you with some of our favorite entrepreneur podcasts of all time —

Lifestyle Tips, Marketing Tips

November 20, 2019

Three of the Best Entrepreneur Podcasts to Help You Succeed As A Business Owner

If you’re feeling anxiety and self-doubt around your capabilities, know that you’re not alone. Imposter syndrome is incredibly common. Though this is the case, the business world offers no breaks. So how can you break out of the negative cycle of self-doubt? Check out our top five tips for overcoming imposter syndrome!

Lifestyle Tips, Marketing Tips

September 25, 2019

Overcome Imposter Syndrome with these Five Steps

If you’re an entrepreneur looking to improve your business and generate more online leads, strong copywriting is a necessary skill. We’ve compiled these top five copywriting tips to help you get started!

Marketing Tips

July 5, 2019

Top 5 Website and SEO Copywriting Tips to Improve Your Business

No matter where you are, you are surrounded by graphic design. Great design is a necessity for small businesses to stand out from the competition. Here are a five quick tips to help you understand the importance of graphic design in your business!

Marketing Tips

May 29, 2019

5 Graphic Design Tips for Small Businesses

The Silver Linings Group is a digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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