The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
What comes to mind when you think of “Black Friday”? Shopping, of course!
Last year, Black Friday raked in $14.13 BILLION in online sales (a 19% increase over 2019) and it’s safe to say that the trend is just going to keep growing! Black Friday is one of the best ways to increase revenue for your small business and end the year on a high note.
Successful marketing campaigns take time to plan, promote, and execute so the earlier that you can get started, the better (i.e. you should start now).
Are you ready to get in on a piece of the pie? Here are 5 Black Friday marketing ideas that you can implement today to strategically organize your campaigns and boost sales!
Black Friday = Exclusive Discounts. They’re basically synonymous at this point.
Take advantage of this association by creating an offer that your audience simply cannot resist! Some strategies to consider include discounts, bundles, and value-adds. Throw in a sweet bonus or discount the price when a customer purchases more than one time.
Shopping should be fun. Take advantage of the increased website traffic by utilizing interactive marketing tools to sweeten the deal and create a bigger endorphin rush for your audience.
Some tools that you can consider using include an online scratch card to surprise your shoppers with additional “peel it” discounts or a virtual “spin-the-wheel” discount for even more savings. Just make sure that the math adds up and that you’re still generating an increase in profit for your business.
Black Friday almost always coincides with Giving Tuesday so take advantage of this by offering to donate a small portion of your profits to a charitable cause. This idea presents a different incentive to purchase than discounts but can still drive profits and positively impact your brand’s image.
We mentioned earlier in the article that Black Friday marketing strategies take a while to take effect, so start early. Competing brands are also sure to start early, so get a leg up by leading into the season with pre-Black Friday sales. Warm your audience up to the idea of upcoming discounts with freebies, giveaways, and teasers and ensure that your brand is top-of-mind when your biggest offers go live.
Going off of that, did you know that Cyber Monday sales actually generate more than Black Friday sales? Extending your offers from just the weekend into the beginning of the coming week makes sure that customers who were unsure about the purchase have additional time to reconsider.
Furthermore, who says that you can only offer discounts until Cyber Monday? Surprise your customers by extending your sale beyond the 4-day shopping period but do this last-minute to create a sense of urgency. When customers see that your store is offering them a second chance to save, they’ll more than likely seize the opportunity.
Black Friday is just the beginning of the Holiday season and you should treat it as such. The opportunities and discounts that you provide here should serve as a teaser for what’s to come and get customers excited for new launches and more discounts. In order to optimize this process, you should make sure that your email marketing strategy is optimized to re-engage lost leads and that your social media strategy is up to date. (Lacking confidence here? Check out our Instagram Bootcamp to uplevel your social presence.)
Is your business ready to take advantage of Black Friday and use it as an opportunity to end the year on a high note? What strategies have you used in the past and seen success from? Share with us in the comments below!