30 Instagram Caption Ideas for Small Wellness Businesses

We’ve all been there. Sometimes you’re sitting there for what seems like hours but the Instagram captions just don’t come to mind. Don’t worry, you’re not alone! 

A successful caption has to do one of three things: educate, inspire or invoke action! 

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So, here are 30 Instagram caption prompts to help you get those creative juices flowing! 

1. Introduction post: share a little bit about yourself and 5 fun facts
2. Share the story behind your business: how you started, why you started, what was missing in the industry before
3. Talk about how your products or services can help someone
4. Share unique ways to use your product or service
5. Highlight an employee
6. Share an employee story
7. Share a client/customer testimonial
8. Share behind-the-scenes photos and stories
9. Share your business journey
10. Share some tips related to your industry
11. Share a promotional post that leads back to your business
12. Talk about something you tried recently that didn’t work out and what you learned from it
13. Share a recent win
14. Share a how-to
15. Share some brand trivia (maybe make this a game with your audience)
16. Celebrate milestones
17. Consider hosting a contest, challenge, or giveaway
18. Share a relevant quote and what it means to you/your brand
19. Ask your audience what their biggest struggle is
20. Ask your audience their preferences: this or that for your products or services
21. Ask your audience to tag other small businesses or creators that they love
22. Ask your audience to describe ____ in three emojis. Share yours first.
23. Share your favorite product or service
24. Post a throwback photo and share the story behind it
25. Use seasonal and event captions to spice things up
26. Create graphics that your audience can save or share
27. Share a sneak-peak of a product, campaign, or service launch
28. Share about your routines, how your products fit in, and ask your audience about theirs
29. Share some encouragement and inspiration
30. Request for feedback

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There you are! 30 Instagram topics that you can talk about when you’re out of caption ideas. Make sure to bookmark this page so you can reference it in the future!

Which of these ideas is your favorite? Do you have any other Instagram post ideas that weren’t mentioned in this post?