About US






The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


Social media marketing is one of the most efficient marketing avenues. It takes a relatively small amount of money and time, and promises huge returns. But so much has changed in social media…how do you know what works and what doesn’t? Well, despite the fact that details change, a smart social media strategy follows timeless core principles. So, here’s how to create a social media marketing strategy for your small business.

Marketing Tips, Social Media

How To Create A Social Media Marketing Strategy

A lot has happened this past year and as usual, that applies to Instagram as well. If the last time you looked at your social media strategy was sometime this past summer, we’re sorry to inform you that your tactics may be outdated. To help you prepare for the new year and your best Instagram year yet, here’s everything you need to know for a killer 2023 Instagram Strategy!

Marketing Tips, Social Media

2023 Instagram Strategy: Reels, Stories + More!

This just in: Instagram and TikTok have launched new BeReal-like features that encourage users to share raw, unfiltered photos of real life. What does this mean for your business and how can you leverage this for marketing?

Marketing Tips, Social Media

IG & TikTok Launching BeReal-like Features

Content batching is essential for anyone who uses social media strategically. Whether you’re a small business owner promoting your services or a nonprofit sharing about your cause, content batching streamlines the process for anyone looking to share a message through social media. So, if you’re ready to take your social media strategy to the next level, here are some tips on how you can master content batching today.

Marketing Tips, Social Media

How To Master Content Batching

The Silver Linings Group is extremely proud of the passionate community of small business owners that we’ve cultivated. To celebrate, we’re starting a new series that showcases this month’s stand-out client and shares some key social media marketing strategies that have made them so successful. So, here’s how we helped Rago Brothers gain over 58k new followers and reach over 3 million impressions over the past 18 months.

Marketing Tips, Social Media

Rago Brothers: Social Strategy Case Study

Success on Instagram varies for everyone. To create a successful Instagram strategy, you need to understand your business goals. Once you identify the results that you want, you can begin to outline your Instagram strategy through reverse engineering. In today’s blog post, we’ll discuss the basics of how you can reverse engineer your Instagram strategy to achieve specific goals!

Marketing Tips, Social Media

How to Reverse Engineer Your Instagram Strategy for Specific Results

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Earlier this month, Instagram rolled out grid pinning. This new feature allows brands, businesses, and creators to “pin” or essentially save up to three of their feed posts to the top of their grid. So if you’re a small business owner or entrepreneur looking to leverage this new feature, here’s the The Ultimate Guide to Instagram Grid Pinning: what is grid pinning, how to do it, pinning strategies, and additional tips + tricks!

Marketing Tips, Social Media

The Ultimate Guide to Instagram Grid Pinning: what it is, how to do it, strategies + more!

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This just in: Instagram is now testing full-screen feeds! It seems like every few weeks, Instagram changes something up. While this may be great for innovation, it can be pretty challenging to navigate as a small business owner using social media as part of their marketing strategy. But don’t worry, we’ve got your back! Here’s exactly what the update includes and how you can begin to create content for Instagram’s full-screen feed.

Marketing Tips, Social Media

How To Create Content For Instagram’s Full-screen Feed

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Creating social media content is a full-time job! Whether you’re a social media manager who curates content for a client, or an entrepreneur running your own social media pages, we all run out of ideas sometimes. This list of 30 Instagram content ideas is a simple and easy way to help you spark some creative juices!

Marketing Tips, Social Media

Get Over Your Creative Block With These 30 Instagram Content Ideas

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Instagram Live…one of the most intimidating features that the social media platform has to offer…While going live can seem like a lot to manage, it’s actually one of the best strategies that you can use as a small business owner to build engagement, connect with your followers, establish your brand, and sell offers. Here’s exactly why you should be going live on Instagram and 5 tips to help you create a successful strategy.

Marketing Tips, Social Media

Why You Should Use Instagram Live & 5 Tips For Livestream Success

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The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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