Instagram Live…one of the most intimidating features that the social media platform has to offer…While going live can seem like a lot to manage, especially if you’ve never done it before, it’s actually one of the best strategies that you can use as a small business owner or entrepreneur to build engagement, connect with your followers, establish your brand, and sell offers. This blog post will cover exactly why you should be going live on Instagram and 5 tips to help you create a successful strategy.

Marketing Tips, Social Media

November 23, 2021

Why You Should Use Instagram Live & 5 Tips For Livestream Success

Why You Should Use Instagram Live and 5 Tips For Livestream Success Thumbnail Small

With an estimated 1.074 billion monthly users worldwide, Instagram is one of the leading social media marketing platforms for small businesses to build brand recognition and expand their customer base. If you’re new to Instagram, planning on converting your personal account to a business account, or are looking to uplevel your business’s social media presence on the app, this ultimate guide to Instagram will help you leverage the platform for more revenue in 2022.

Marketing Tips, Social Media

November 2, 2021

The Ultimate Guide to Instagram for Small Businesses and Entrepreneurs in 2022

The Ultimate Guide to Instagram for Small Businesses and Entrepreneurs in 2022 Thumbnail

As a small business owner, social media marketing is probably an important part of your overall marketing strategy. With Instagram now bolstering its new search function, now is the time to get ahead and start implementing search engine optimization (SEO) into your social media content. Here are four tips that you need to take to optimize your small business’s Instagram account for increased exposure.

Marketing Tips, Social Media

October 12, 2021

How To Use Instagram Search For Your Small Business

Instagram Feed

Nowadays, Instagram users and brands look past follower and like counts towards other engagement metrics to signify whether or not an account is credible and follow-worthy. Ironically, the algorithm has also made it harder for organic posts to be seen and this has resulted in decreased engagement metrics for entrepreneurs and small businesses across the board.

The good thing, however, is that increasing Instagram engagement and building an authentic online community might not be as hard as you think! Here are five mistakes that you might be making that are hurting your engagement rates, and five alternative techniques that you should implement instead!

Marketing Tips, Social Media

September 20, 2021

5 Mistakes That Are Hurting Your Instagram Engagement Rates

We’ve all been there. Sometimes you’re sitting there for what seems like hours but the Instagram captions just don’t come to mind. Don’t worry, you’re not alone! So, here are 30 Instagram caption prompts to help you get those creative juices flowing!

Marketing Tips, Social Media

July 27, 2021

30 Instagram Caption Ideas for Small Wellness Businesses

Instagram Caption Ideas Image of cellphone and computer keyboard

The Silver Linings Group is a digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

Learn More About Us

Yes I Am!

Are you an entrepreneur?

Whether you're just starting to build your brand or are looking to scale it, we've got the digital marketing package for you!

This Is The One For Us!

Are you a business?

From email newsletters to social media strategy, let us help with all aspects of your digital marketing strategy. 

I Want To See All The Services!

Curious about what we offer?

Explore monthly social media strategy packets, banding consultation, graphic design, and more!