Earlier this month, Instagram rolled out grid pinning. This new feature allows brands, businesses, and creators to “pin” or essentially save up to three of their feed posts to the top of their grid. So if you’re a small business owner or entrepreneur looking to leverage this new feature for increased brand awareness, higher engagement, and more conversions, here’s the The Ultimate Guide to Instagram Grid Pinning: what is grid pinning, how to do it, pinning strategies, and additional tips + tricks!

Marketing Tips, Social Media

June 28, 2022

The Ultimate Guide to Instagram Grid Pinning: what is grid pinning, how to do it, pinning strategies, and additional tips + tricks!

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This just in: Instagram is now testing full-screen feeds! It seems like every few weeks, Instagram changes something up. Whether it’s a shift in the algorithm or the release of new features, the app is constantly updating its functions in order to better deliver what the audience wants. While this may be great for innovation and keeping the ever-shortening attention span of consumers, it can be pretty challenging to navigate as a creator or a small business owner using social media as part of their marketing strategy. But don’t worry, we’ve got your back! Here’s exactly what the update includes and how you can begin to create content for Instagram’s full-screen feed.

Marketing Tips, Social Media

May 24, 2022

How To Create Content For Instagram’s Full-screen Feed

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Creating social media content is a full-time job! Whether you’re a social media manager who curates content for a client, or an entrepreneur running your own social media pages, we all run out of ideas sometimes. This list of 30 Instagram content ideas is a simple and easy way to help you spark some creative juices!

Marketing Tips, Social Media

February 14, 2022

Get Over Your Creative Block With These 30 Instagram Content Ideas

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Instagram Live…one of the most intimidating features that the social media platform has to offer…While going live can seem like a lot to manage, especially if you’ve never done it before, it’s actually one of the best strategies that you can use as a small business owner or entrepreneur to build engagement, connect with your followers, establish your brand, and sell offers. This blog post will cover exactly why you should be going live on Instagram and 5 tips to help you create a successful strategy.

Marketing Tips, Social Media

November 23, 2021

Why You Should Use Instagram Live & 5 Tips For Livestream Success

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With an estimated 1.074 billion monthly users worldwide, Instagram is one of the leading social media marketing platforms for small businesses to build brand recognition and expand their customer base. If you’re new to Instagram, planning on converting your personal account to a business account, or are looking to uplevel your business’s social media presence on the app, this ultimate guide to Instagram will help you leverage the platform for more revenue in 2022.

Marketing Tips, Social Media

November 2, 2021

The Ultimate Guide to Instagram for Small Businesses and Entrepreneurs in 2022

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As a small business owner, social media marketing is probably an important part of your overall marketing strategy. With Instagram now bolstering its new search function, now is the time to get ahead and start implementing search engine optimization (SEO) into your social media content. Here are four tips that you need to take to optimize your small business’s Instagram account for increased exposure.

Marketing Tips, Social Media

October 12, 2021

How To Use Instagram Search For Your Small Business

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Nowadays, Instagram users and brands look past follower and like counts towards other engagement metrics to signify whether or not an account is credible and follow-worthy. Ironically, the algorithm has also made it harder for organic posts to be seen and this has resulted in decreased engagement metrics for entrepreneurs and small businesses across the board.

The good thing, however, is that increasing Instagram engagement and building an authentic online community might not be as hard as you think! Here are five mistakes that you might be making that are hurting your engagement rates, and five alternative techniques that you should implement instead!

Marketing Tips, Social Media

September 20, 2021

5 Mistakes That Are Hurting Your Instagram Engagement Rates

We’ve all been there. Sometimes you’re sitting there for what seems like hours but the Instagram captions just don’t come to mind. Don’t worry, you’re not alone! So, here are 30 Instagram caption prompts to help you get those creative juices flowing!

Marketing Tips, Social Media

July 27, 2021

30 Instagram Caption Ideas for Small Wellness Businesses

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The Silver Linings Group is a digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

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