The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Sales can happen on social. But where? DMs.
Instagram DMs (direct messages) allow businesses to chat directly and privately with consumers. This builds trust more intimately and allows the business to mollify any customer concerns that get in the way of conversion.
Even so, getting a sale can be a challenge.
Increasing conversions through your Instagram DM strategy requires a combination of effective communication, relationship building, and value proposition. Here are three tips to help you get more sales through your Instagram DM strategy.
Instagram DMs is the best way to build brand awareness and trust. By consistently being responsive and providing helpful messages to your audience, you can slowly gain customer trust over time. Once that trust has been established, you’ve got yourself a loyal customer!
Some things to keep in mind when building brand trust:
When a potential customer slides into your DMs, they’re usually looking for answers that they can’t find on your profile or website. Therefore, go above and beyond to really make your client feel seen and heard. By giving them personalized advice and recommendations for their specific situation, you increase your chances of getting a conversion (and repeat business down the line).
Depending on your business or brand, Broadcasts can be a helpful component to add to your DM strategy. Stay in touch with customers and build customer loyalty with DM automation. Instagram Broadcasts are almost like an email newsletter…except within the Insta platform. Once users opt in, you can regularly share messages directly to their inbox. Use this function to share rich media content (video, audio, images) and exclusive deals that others might not be able to see.
So, which of these tips are you already using and which are you most excited to implement? Share with us in the comments down below and follow us on Instagram for more!