The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Instagram Stories is one of the most important features to use to engage and build trust with your audience. Over 500 million users post and watch Stories every single day and as a brand or business, having interesting Stories can help you stand out from your competition. Instagram Stories also open the opportunity to direct messages with your followers which helps immensely with conversions down the line. So here are five tips that we use to get more Instagram Stories engagement.
Even if you’re not at the center of your brand or business, showing your face through Instagram Stories can help your audience feel more connected. It allows them to literally see who they’re engaging with and makes them more likely to follow along with what you’re trying to share. If you’re feeling shy, take the opportunity to share a BTS shot or a POV shot with you in it. That way, you’re still sharing a message with you in it, but you’re not at the center of it.
We get that going Live can be incredibly intimidating, but don’t worry–nobody expects you to be perfect. When you go Live on Instagram, the platform sends a notification to your followers and also places you at the front of the Stories lineup. This means that you’ll get more views and engagement. Going Live is a great way to drive connection with BTS videos, interviews, Q&As, and tutorials!
Instagram Stories offers various in-platform interactive stickers like polls, questions, quizzes, and sliders. These stickers encourage your audience to participate and engage with your content. You can ask questions, gather opinions, or even host mini quizzes related to your niche. The more people interact with your Stories, the higher your engagement will be, and the more Instagram will push your Stories out.
Regular posting helps keep your audience engaged. However, consistency doesn’t mean overwhelming your followers with too many stories. It’s said that posting between 2-7 stories a day is an ideal amount. Any more than that is too much. Additionally, use Instagram’s Insights to determine what resonates most with your audience and always relate it back to your core offers.
Instagram Stories is the place for funny, relatable, and casual captions. Share your true thoughts or tell a funny story to give your brand/business a little more life. Additionally, cross-promoting your stories with your static posts can be a great way to keep followers on your account!
Remember, the key to successful Instagram Stories engagement is authenticity, creativity, and consistency. Continuously monitor your Instagram Insights to understand which types of Stories are resonating the most with your audience, and adapt your strategy accordingly. For more tips and tricks, follow us on Instagram!