The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
We’re all for value-driven social media marketing but sometimes, you have to lighten it up. In this Instagram post, we talked about how professional, curated content can sometimes be less engaging than more casual content (like memes). Understanding your audience and creating a balanced social media strategy that speaks to them is how you build a thriving online community.
With this in mind, we were able to help Expert Flyer build a social media presence of over 5k from scratch in just two quarters. Curious about how we helped them hit over 100k in impressions, 47k in reach, and 1000 taps in website visits? Here’s an exposé of our strategy.
ExpertFlyer is a service provider that provides 24/7 real-time powerful air travel information to help travelers maximize their travel experience at minimal expense.
Building their Instagram presence from the ground up, we were able to help Expert Flyer achieve over 5k follower growth over the course of two quarters and in the last quarter alone, hit over 100k in impressions, 47k in reach, and 1000 taps in website visits.
Consistency is the first step in establishing a social presence. If you’re not showing up on a regular basis, your audience has no reason to follow or engage. Before we started working with Expert Flyer, they had an incredible service but were unable to manage a consistent digital presence. We helped them establish a regular posting schedule and helped them engage and manage their community.
Expert Flyer already had an extremely valuable offer and therefore, we just had to get them the reach that they needed and the conversions would happen on their own. With strategic in-house creation of trendy, funny, and relatable meme-style content, we’re able to boost reach and impressions across the platform.
Despite our heavy emphasis on memes, we didn’t forgo value altogether. By featuring and engaging with travel experts, we’re able to add value for our audience and boost collaboration across the industry.
Expert Flyer is one of our newer clients and we’re excited to share all our successes in the partnership thus far. Hopefully by sharing some of the key strategies, we were able to demonstrate just how flexible yet targeted a social media strategy needs to be for your specific business. For additional tips and tricks, follow us on Instagram, or if you’re ready to take your social media marketing to the next level, reach out directly!