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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


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Consistency is at the center of every successful social media strategy and that’s what we helped Danielle Levy establish. By working together to create a sustainable and authentic social media strategy, we were able to increase reach by 2,445%, up impressions by 3,009%, and improve engagement by 2,108% in just one quarter.

Marketing Tips, Social Media

Danielle Levy: Social Strategy Case Study

Social media is essential for building brand awareness and gaining exposure. The downside, however, is that social media is constantly evolving. Because of that, it’s easy to get swept up in trends and lose sight of the bigger picture. If you’re a entrepreneur or a small business owner struggling with social media fatigue, here are 3 tips that you can use to combat that today.

Entrepreneurship, Mindset, Social Media

3 Tips To Combat Social Media Fatigue

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A strong landing page is the first thing that your potential customers see and likely what determines whether or not they will try your product or service down the line. Whether you’re creating a page for email captures or are trying to sell a specific offer, here are 5 tips to build a landing page that converts.

Entrepreneurship, Marketing Tips

5 Tips to Build A Landing Page That Converts

A strong landing page is the first thing that your potential customers see and likely, what determines whether or not they will try your product or service down the line. Whether you’re creating a page for email captures or are trying to sell a specific offer, here are 5 tips to build a landing page that converts.

Happy New Year! Are you ready to grow and scale your business in 2022? One of the hardest parts about starting and scaling your business is getting into the right mindset. So to get started, here are three important mindset shifts to help you get in the right headspace to conquer all your dreams.

Entrepreneurship, Mindset

3 Mindset Shifts To Start & Scale Your Business In 2022

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With 2022 literally only a few days away, now is the perfect time to reflect on your business and set some SMART goals for the upcoming year. As you go through the process of reviewing your logistics and marking out projections, keep in mind these 5 goal-setting mistakes that small business owners make so that you’re aware of potential pitfalls.

Entrepreneurship, Mindset

5 Goal-Setting Mistakes You’re Making As A Small Business Owner

5 goal setting mistakes for small business owners

This is it. The year that you finally take your side hustle full time. You’re finally ready to take the leap of faith and commit to doing this full time but before you do, double-check these five points to make sure that your side hustle is set up for full-time success in 2022.

Entrepreneurship, Mindset, Workspace Tips

How to Set Your Side Hustle Up for Full Time Success in 2022

How to Set Your Side Hustle Up for Full Time Success in 2022 (also calling out how to know if your side hustle is ready for full time)

Having a growth mindset can be one of the biggest differences between running a thriving small business and one that is stagnant. In a previous article, we talked about the differences between having a growth mindset and a fixed mindset but knowing this and actually implementing it with actionable goals is completely different. Here are some actions you can take to develop a growth mindset and elevate your small business to new levels.

Mindset

How to Develop A Growth Mindset

Having a strong mindset is essential to running a successful small business; that’s why entrepreneurial mindset books are consistently some of the best-selling books out there. Today, we’re going to be talking about the difference between having a growth mindset and a fixed mindset, and why developing a growth mindset is essential to developing a successful small business.

Mindset

Why & How A Growth Mindset can CHANGE Your Business

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Say hello to Stephanie Carter, our new #BreathtoBoss entrepreneur! Stephanie is a nutritionist, personal trainer, and the founder of Carter Hall Lifestyle. Keep reading to learn more about her journey!

Breath to Boss

Taking the Leap to Become an Entrepreneur: #BreathToBoss with Stephanie Carter

Please welcome Melissa Green, our newest #BreathtoBoss entrepreneur! Melissa is the founder of Just Like OM, a full-service wellness company based in NYC. Learn more about how this inspiring entrepreneur took the leap and the driving factors that helped her along the way!

Breath to Boss

The Power of Connection As An Entrepreneur: #BreathToBoss with Melissa Green

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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Yes I Am!

Are you an entrepreneur?

Whether you're just starting to build your brand or are looking to scale it, we've got business package for you!

This Is The One For Us!

Are you a business?

From email newsletters to social media strategy, let us help with all aspects of your digital marketing strategy. 

check out our courses!

Prefer to develop business skills on your own time?

From social media masterclasses to the ultimate course that will take your side hustle full-time, we've got the course for you!