About US





The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


A smart social media strategy takes time and money, and as a business owner, it’s your responsibility to make the most of your funds. But with so many different options, how do you know which social media platform is best for you? Well, here are 3 tips to help you choose the right social media platform to use for your business.

Social Media

How To Know Which Social Media Platform Is Best For Your Business

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It outlines your business’ goals and details the specific steps that you will take to achieve those results via social media marketing. Here are 3 reasons why you need a social media marketing strategy today.

Marketing Tips, Social Media

3 Reasons Why You Need A Social Media Marketing Strategy

There are 24 hours in a day and as a small business owner or entrepreneur, sometimes it feels like even that isn’t enough. While it might make sense to handle everything yourself when you’re just starting out, at some point, you’re going to have to ask for help. So, here are five signs that it’s time for you to start outsourcing your social media management.

Marketing Tips, Social Media

5 Signs It’s Time To Start Outsourcing Your Social Media Marketing

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Social media is essential for building brand awareness and gaining exposure. The downside, however, is that social media is constantly evolving. Because of that, it’s easy to get swept up in trends and lose sight of the bigger picture. If you’re a entrepreneur or a small business owner struggling with social media fatigue, here are 3 tips that you can use to combat that today.

Entrepreneurship, Mindset, Social Media

3 Tips To Combat Social Media Fatigue

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So you’ve been working on this “side hustle” for a while now…you’ve invested time and money into gaining the skills that you need to have an authority on the topic, but for some reason, you haven’t seen any (financial) returns on those investments yet. Well, fret not! Here are five reasons why your side hustle isn’t making money and some tips and tricks on how you can fix that.

Marketing Tips, Social Media

5 Reasons Your Side Hustle Isn’t Making Money (+ How To Fix It!)

5 Reasons Your Side Hustle Isn’t Making Money

When it comes to being an entrepreneur we have to wear MANY hats — one of which I believe is a forever student. With the growing popularity of podcasts, it can be hard to sift through the noise in such a saturated space… so we’re breaking it down for you with some of our favorite entrepreneur podcasts of all time —

Lifestyle Tips, Marketing Tips

Three of the Best Entrepreneur Podcasts to Help You Succeed As A Business Owner

Imposter syndrome is real and every now and again, it’ll affect even the best of us. If you’re an entrepreneur and are feeling anxiety around your capabilities, know that you’re not alone. Imposter syndrome is incredibly common. Though this is the case and nearly everyone experiences this phenomenon, the business world offers no breaks. So, break the cycle with these five tips for overcoming imposter syndrome!

Lifestyle Tips, Marketing Tips

Overcome Imposter Syndrome with these Five Steps

No matter where you are, you are surrounded by graphic design. Great design is a necessity for small businesses to stand out from the competition. Here are a five quick tips to help you understand the importance of graphic design in your business!

Marketing Tips

5 Graphic Design Tips for Small Businesses

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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