The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Whether you realize it or not, no matter where you are, you are surrounded by graphic design. From your favorite screen printed t-shirt to the billboards on the interstate, it’s there. In this visually saturated world, great design is a necessity for small businesses to stand out from the competition, especially bigger corporations with larger budgets. Here’s a few quick tips to help you understand the importance of great design in your business!
There is nothing worse than visual inconsistency when you are trying to establish your brand. Consistency is comforting to consumers and the reason they go back to their favorite brands again and again – even if those brands’ products aren’t actually as good as a competitors’. Hire a designer to create your logo, color palette, visual imagery feel, patterns, icons, and establish font guidelines, then USE them. Don’t deviate from your brand’s visual language. One of the most valuable things you can invest in as a small business owner is a brand style guide. This way, no matter who touches your brand, you look the same across all platforms, both digital and print.
Think of your business’s brand as a person. Are they sarcastic, witty, serious, somber, or just plain funny? Do they were bright colors or all black? How do their friends describe them? It may seem silly, but these are all important questions to ask long before you start on a logo or color scheme. If you do hire a graphic designer, knowing the answer to these questions and more will help them narrow down their concepts for you, and save you money in the long run!
The laws around copyrights, trademarks, and other legalities when it comes to creative works are complex and boring. To put it all simply: be original. Don’t steal other people’s work and claim it as your own. This includes logos, clip art, images, and pretty much everything you can see with your eyes! If you hire a professional graphic designer, you basically don’t have to worry about this because they will check, double check, and triple check that the designs they create for you do not already exist. If you want to protect your own works, register for your copyright. It’s a lengthy process, but inexpensive compared to the damages you may suffer otherwise!