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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


In case you missed it, Instagram’s Creators account just released the details behind exactly how their reels algorithm works! Reels are one of the most effective ways that you can get your content in front of new audiences and here’s exactly how you can take advantage of this function to explode your growth.

Marketing Tips, Social Media

Instagram Reels Strategy: How The Ranking Algorithm Works Aug 2021

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As a small business owner or solopreneur, sorting through hashtags on Instagram is probably the last thing you want to spend your time on and yet, omitting this crucial part of your social media strategy can have some serious consequences. To help you expand your reach and save time, we’ve done the heavy lifting and have found 200 Instagram Hashtags that work best for small businesses and entrepreneurs (broken down by topic and hashtag size).

Marketing Tips, Social Media

200 Instagram Hashtags For Small Businesses and Entrepreneurs

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Every piece of content serves a purpose. On social media, content is what attracts an audience; gets them to know, like, and trust you; and eventually, convert into a paying client. To help you get started with creating great content, here are 30 content ideas to share on Instagram, Youtube or TikTok this month.

Marketing Tips, Social Media

30 Content Ideas to Share on Instagram, Youtube, or TikTok This Month

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We’ve all been there. Sometimes you’re sitting there for what seems like hours but the Instagram captions just don’t come to mind. Don’t worry, you’re not alone! So, here are 30 Instagram caption prompts to help you get those creative juices flowing!

Marketing Tips, Social Media

30 Instagram Caption Ideas for Small Wellness Businesses

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Social media is an integral part of our everyday lives. With more and more people spending their time on their phones – businesses are finding that content marketing is an incredibly powerful tool for consumer engagement and audience growth. Within the sea of media–images, audio, video, blogs, documents, infographics, how do you make sure that YOUR content stands out? Here are our top 7 tips for content marketing!

Marketing Tips, Social Media, Workspace Tips

7 Tips for a Kick*ss Content Marketing Strategy

Social media is a very powerful place. We share every aspect of our lives – from our daily routines, to our loved ones, to vacations we take, the homes we live in… the list goes on and on. Through this access, we may begin to fall into the hole of comparing our own lives to the lives of others but the truth is, we are comparing our entire lives to someone else’s highlight reel. So, use your energy productively by narrowing your focus. Here are five ways to stay in your own lane of self LOVE, and out of someone else’s lane of comparison.

Lifestyle Tips, Social Media

Tunnel Vision: How To Stay In Your Lane (and stop comparing yourself to others on social media)

There’s a whole slew of information out there on how to grow your Instagram account and gain followers. We’ve taken the liberty of simplifying it down to the Top 7 Tips on how to increase your brand presence. From hashtags to influencer collaborations, here are our recommendations on how to get your content out there… while remaining true to yourself!

Marketing Tips, Social Media

7 Ways to Grow Your Instagram… Authentically!

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

Learn More About Us