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In case you missed it, Instagram’s @Creators account just released the details behind exactly how their reels algorithm works!
As you’ve probably noticed by now, reels are one of the most effective ways that you can get your content in front of new audiences. Short-form, viral video content is what’s popular right now and Instagram is really promoting its use by giving creators that utilize this feature more organic reach.
Reels have been around for a little over a year now and Instagram just gave us some updated insights via an Instagram post about exactly how to take advantage of this function to explode your growth.
In order to determine which reels to show you, we consider how likely you are to:
The most important signals roughly in order of importance are:
We also avoid recommending reels for reasons like:
Although this doesn’t pertain specifically to Instagram Reels, you should always keep in mind that Instagram frequently suppresses content that shares unproven health claims, swearing, nudity, and violence. Double-check with the general Instagram guidelines to make sure that your content is clean and advertiser-friendly for the platform.
Was there anything that caught you off guard about this algorithm update? What’s one thing that you’re going to change about your Instagram Reels strategy? Share with us in the comments below!