The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Great content is at the center of growth. On social media, content is what attracts an audience; gets them to know, like, and trust you; and eventually, convert into a paying client.
Think about it–you’re someone casually scrolling through Instagram and an engaging post about how to use Instagram reels catches your eye. You then click into the person’s profile and if the rest of their feed is full of selfies and lifestyle snapshots, then you’re probably just going to like the post and continue scrolling. If instead, you find other pieces of content that also talk about social media and add value, then you’ll probably stay and follow the account.
That’s not to say that you can’t share selfies and lifestyle content…it’s just a matter of knowing when to and what you’re adding by doing so.
Three of the most important things that your content should do are: educate, build authority, and share your story.
These factors build brand recognition and help a client begin to trust and build a relationship with you.
Remember, every piece of content serves a purpose.
Here are 10 value-based content ideas:
Here are 10 viral content ideas:
Here are 5 personal content ideas:
Creating a balanced content strategy will ensure that your marketing and lead generation efforts are goal-driven. This builds your community and makes conversion easier down the line.
Content in 2021 is no longer about posting pretty pictures and sharing 2000 character long posts–it’s about creating viral, valuable, and personal pieces. When you’re stuck on what to share, look back to this post and use it as a sounding board to get the juices flowing