The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
There’s no denying it. Social media is an integral part of our everyday lives. With more and more people spending their time on their phones – businesses are finding that content marketing is an incredibly powerful tool for consumer engagement and audience growth.
Within the sea of media–images, audio, video, blogs, documents, infographics, how do you make sure that YOUR content stands out? Here are our top 7 tips for content marketing!
People often underestimate the impact of collaboration in content strategy. Research popular industry sites and businesses that are within your niche but aren’t in direct competition. Take the time to build working relationships with them and pitch a mutually beneficial collaboration. Guest blogging can help you gain authority as an expert and increase your rankings within search engines.
Sure, it’s amazing when you create one piece of content and are able to generate lots of traffic, but wouldn’t it be better if you could consistently generate those leads? A helpful marketing tip in building community and increasing engagement is to create a series of pieces that tie in with each other. Repurpose older content to fit in with current topics and build on one broad series. By offering value in multiple installments, you keep your followers engaged and coming back for more (this also helps turn followers into actual people that you can have an ongoing relationship with!)
A great way to increase traffic is by offering exclusive content to your email subscribers. Whether that’s social media tips or a meditation challenge to keep them accountable, by giving your followers something of extra value, you build community and worth. Most importantly, remember that the best marketing doesn’t feel like marketing, so be genuine and stay true to what you do best.
Your audience is more likely to engage with your content if they feel like they can relate to it. Talk and write like you’re having a conversation with a friend to build connection and rapport. Remember to keep the conversation on-brand, but natural and easy.
All in all, the best way to figure out what works for you is to throw yourself into content production and experience it for yourself… and always, always put (and serve) the customer FIRST! What are some tips and tricks for content marketing that work best for you?