Have you ever popped into your Instagram account’s “insights” tab and wondered what any of it meant? Instagram’s “insights” tab provides important data that tells you how your content is performing. This information can then be utilized to tailor your social strategy and magnify your marketing results. So, here’s a complete guide to Instagram analytics and how to use those numbers to inform your social strategy!
Social media changes all the time. It’s part of what keeps things fresh and interesting for users. However, as a business owner with a lot to manage, it can be hard to stay up-to-date…but don’t worry–we’ve got your back! Here are the latest social media updates for May 2023 so that you can make informed decisions about your strategy!
You may have noticed more Instagram photos on your feed lately and you’re not alone… In fact, it’s in intentional alignment with the platform’s goals for 2023. Last year, the platform’s CEO, Adam Mosseri responded with a note that Instagram would stay committed to supporting photos on the platform. So, that begs the question…are photos making a comeback and should we shift our content strategy away from Reels?
Social media content creation takes time…but how much time should you actually be spending on it? From our experience, the average social media post should take anywhere between 30-90 minutes to craft (usually closer to 90 minutes). From doing research, to creating the design, to writing copy…the process can be quite intensive. So why is it taking so long? Here’s the breakdown.
Consistency is at the center of every successful social media strategy and that’s what we helped Danielle Levy establish. By working together to create a sustainable and authentic social media strategy, we were able to increase reach by 2,445%, up impressions by 3,009%, and improve engagement by 2,108% in just one quarter.
So you’ve created a social media marketing strategy for your business. Now what? Well, the next step is to actually create content! The nature of social media is that it’s always changing so to help you stay inspired and up-to-date with current trends, here’s a content cheat sheet with 5 fresh social media post ideas for 2023!
Social media marketing is one of the most efficient marketing avenues. It takes a relatively small amount of money and time, and promises huge returns. But so much has changed in social media…how do you know what works and what doesn’t? Well, despite the fact that details change, a smart social media strategy follows timeless core principles. So, here’s how to create a social media marketing strategy for your small business.
A social strategy optimizes your marketing efforts on social media to help you meet your goals. With Women’s Earth Alliance, a nonprofit organization that strives to protect the environment and empower women’s leadership, we grew their audience by over 15k, gained over 1 million impressions on social media, and reached over 483k different accounts. How did we hit these numbers in a notoriously difficult industry? Keep reading to find out!
The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.
We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.
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