The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
A social strategy optimizes your marketing efforts on social media to help you meet your goals. With Women’s Earth Alliance, a nonprofit organization that strives to protect the environment and empower women’s leadership, we aimed to not only expand their community, but engage their followers and inspire them to take action as well. In our past year working together, we grew their audience by over 15k, gained over 1 million impressions on social media, and reached over 483k different accounts. How did we hit these numbers in a notoriously difficult industry? Keep reading to find out!
Women’s Earth Alliance (WEA) is a nonprofit organization on a mission to protect our environment, end the climate crisis, and ensure a just, thriving world by empowering women’s leadership. They came to us with the goal of integrating a more dynamic social media strategy to build an engaged community of organization supporters.
In the past year, we grew their Instagram audience by over 15k. In 2021, we gained over 1 million impressions and reached over 483k different accounts!
We hope that this exposition of Women’s Earth Alliance’s social media marketing strategy was inspirational. For additional tips and tricks, follow us on Instagram, or if you’re ready to take your social media marketing to the next level, reach out directly!