The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Social media changes all the time. It’s part of what keeps things fresh and interesting for users. However, as a business owner with a lot to manage, it can be hard to stay up-to-date…but don’t worry–we’ve got your back! Here are the latest social media updates so that you can make informed decisions about your strategy!
If you have a “Business” account with Instagram, you can now schedule appointments directly through your DMs! This will streamline the process for service-based providers and likely increase conversions. Rather than sending potential clients to a different website to make an appointment, you can do everything within Instagram so that the process is faster, smoother, and simpler for everyone involved. Simply click the “+” at the very bottom of your DM page and create an appointment directly. More directions here.
Instagram strives to support their creators and their latest launch of the Reels Trends hub aims to do just that. The Reels Trends hub allows users to browse top trending songs, hashtags, and topics. At the moment, it’s only available for users with “Creator” accounts, but we have high hopes that they’ll roll it out to other accounts soon. This new change would be a huge asset in content creation and visibility for your business.
Remember when Clubhouse was all the rage? Well, LinkedIn is leaning into a similar concept. Audio Events are public, interactive, podcast-like formats that allow hosts and guests to participate in a discussion. These are now available to individual LinkedIn users as well as organizations and are a great way to build connections, establish authority, and build trust.
LinkedIn only continues to grow as a competitive social networking platform. With record high numbers of 930 million users and over 15% engagement rates across the board, it’s a great time to consider starting on your LinkedIn strategy. Contact us to learn more about how we can support you on this platform.
TikTok recently released a “Keyword Insights Tool” in their Creative Center to help advertisers uncover top-performing keywords and phrases. This function allows marketers to better target their ideal audiences with the ability to search results by region, industry, ad objective, keyword type and timeframe.
We hope that these updates were helpful. Don’t forget that if you’re feeling overwhelmed and need strategic support, you can always reach out for a consultation!