The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
A comprehensive social media strategy needs to be both creative and analytical. You have to be creative in designing the content and writing the copy, but analytical in adjusting your approach to achieve results.
Have you ever popped into your Instagram account’s “insights” tab and wondered what the heck any of it meant? Well, it’s actually a lot of helpful numbers!
Instagram’s “insights” tab provides important and easily-accessible data that tells you how your content is performing. This information can then be utilized to tailor your social strategy and magnify your marketing results. So, here’s a complete guide to Instagram analytics and how to use those numbers to inform your social strategy!
Go to your profile in the Instagram app. Click the three lines in the top right corner. In the drop-down, select “Insights.” There, you will see the data behind your account actions. Make sure to adjust the time frame in the top left corner to give you more accurate information!
Here’s a breakdown of each of the measured components and how you can utilize the information for future content.
Under the accounts reached section, you’ll find information about your content reach, impressions, and profile activity.
Under Instagram Reach, you’ll find a breakdown of followers vs non-followers reached. This breakdown will give you an understanding of who you’re speaking to and whether or not you’re engaging your current community.
Instagram also now gives you more information about the audience that you reached. Some metrics include top cities, countries, age ranges, and gender breakdown.
You can also track profile activity to get a better understanding of how the accounts reached responded to your content.
Reach is not the end-all-be-all. Audience engagement tracks content likes, comments, saves, and shares. This can be a strong indicator of how much people enjoy and trust in your content. The accounts engaged section on Instagram breaks down all engagements by content type so you can get a better understanding for your audience’s preferences.
Numbers aren’t everything but it can be the first impression when somebody lands on your page. Instagram provides a summary of follower insights that can be helpful when you’re planning your content.
We hope that this breakdown of Instagram analytics was useful and inspired you to be more strategic about your content. We recommend reviewing your analytics at least once a month. This will keep you on track to hitting those larger business goals.