The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
In 2022, influencer marketing was a $16.4 billion dollar market. With major brands focusing their marketing budgets on influencers, is it time for your business to start doing the same? Here are 5 signs that your business should be using influencer marketing and UGC.
Influencer marketing is a newer form of marketing that involves a collaboration between a business or brand and an online influencer. Depending on the contract’s terms, the goal of influencer marketing is either set to product/service sales or brand awareness.
If major brands are doing it, there must be some merit, right? Well, here are some reasons why businesses are investing in influencer marketing over traditional marketing:
Influencers typically work within a niche and have fairly curated audiences. If you know your ICA and have a clear niche, working with an influencer who speaks to those individuals gives you a direct line of access to people who are expressly interested in your product/service.
As we mentioned previously, influencer marketing can be much more economical than traditional forms of marketing. If you’re working with a limited budget and don’t have a ton to spend on advertising, influencer marketing might be a good compromise on value.
Last year, we talked about why social listening matters, and while your social media strategy should definitely incorporate components of it, influencer marketing can help facilitate deeper conversations. Influencer marketing gives your business greater reach and based on the response of a larger audience demographic, your brand managers can pull more accurate insight on what your customers think. From this data, you can then make adjustments to your social media marketing strategy.
There’s no doubt about it: as a business owner, you have to create content. But if you’re pressed on time and funds, influencer marketing can be a great way to marketing and content creation into a two-for-one.
The best thing about influencer marketing is the buzz that it can generate. With more individuals talking specifically about what you want them to talk about, your audience can’t help but understand your cause a little better. This creates a time-sensitive hype that you can then leverage for your campaign.
If these five points resonated, then maybe it’s time to implement influencer marketing. Reach out and we can chat a little more about whether or not this social media tactic is best for your business!