The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Social media content creation takes time…there’s no doubt about it. But how much time should you actually be spending on it? From our experience, the average social media post should take anywhere between 30-90 minutes to craft (usually closer to 90 minutes).
From doing research, to creating the design, to writing copy…the process can be quite intensive. So actually, that time is completely justified. But why is it taking so long? Here’s the breakdown.
Whether we’re looking up stats or learning about current trends, doing research is always the first step. You have to keep up-to-date with what’s happening in your space in order to create relevant content and because it changes every week, this first step is always part of the creation process.
It’s important to look at data in order to better inform your strategy. Take a quick peek at your metrics and note what’s working, what isn’t and what you can explore further. This makes sure that your time (and therefore dollars), is being well spent.
Okay, in actuality, this part could take much longer but it all depends on the type of content you’re creating. Crafting things to be on brand, aesthetic, and full of personality takes time and energy. From the planning, shooting, and editing of the content, this is arguably one of the most time-consuming parts of the process.
Talking TO your ideal client in a way that they understand and capturing their attention in the first line so that they stop their scroll…no pressure, right? Okay, yeah, it’s pretty hard. But the more you practice, the easier it gets. Get a jumpstart on the process by avoiding these 3 copywriting mistakes and level up by learning to write like a social media pro.
Connecting with your community, choosing hashtags, sharing stories — that’s all a part of it, too. In order to make the most of all that time you spent creating, you should at least promote it well. Taking time to engage and optimize will ensure that your content is seen by the right people at the most ideal time.
How much time would you have BACK if you didn’t have to manage your own social media and you knew it was working and being handled with the same TLC you would give it yourself? How many things would you be able to focus on that fall to the wayside now?
Rather than spending all that time creating content, you could concentrate your efforts on business development, actually delivering your core offer or service, or even spending more time with family. Interested in learning if we can take social media management off of your plate? Apply by reaching out with this contact page!