Happy New Year! Are you ready to grow and scale your business in 2022? One of the hardest parts about starting and scaling your business is getting into the right mindset. So to get started, here are three important mindset shifts to help you get in the right headspace to conquer all your dreams.

Entrepreneurship, Mindset

January 3, 2022

3 Mindset Shifts To Start & Scale Your Business In 2022

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With 2022 literally only a few days away, now is the perfect time to reflect on your business and set some SMART goals for the upcoming year. As you go through the process of reviewing your logistics and marking out projections, keep in mind these 5 goal-setting mistakes that small business owners make so that you’re aware of potential pitfalls.

Entrepreneurship, Mindset

December 28, 2021

5 Goal-Setting Mistakes You’re Making As A Small Business Owner

5 goal setting mistakes for small business owners

This is it. The year that you finally take your side hustle full time. You’re finally ready to take the leap of faith and commit to doing this full time but before you do, double-check these five points to make sure that your side hustle is set up for full-time success in 2022.

Entrepreneurship, Mindset, Workspace Tips

December 20, 2021

How to Set Your Side Hustle Up for Full Time Success in 2022

How to Set Your Side Hustle Up for Full Time Success in 2022 (also calling out how to know if your side hustle is ready for full time)

So you’ve been working on this “side hustle” for a while now…you’ve invested time and money into gaining the skills that you need to have an authority on the topic, but for some reason, you haven’t seen any (financial) returns on those investments yet. Well, fret not! Here are five reasons why your side hustle isn’t making money and some tips and tricks on how you can fix that.

Marketing Tips, Social Media

December 16, 2021

5 Reasons Your Side Hustle Isn’t Making Money (+ How To Fix It!)

5 Reasons Your Side Hustle Isn’t Making Money

2022 is less than one month away and if you’re an entrepreneur or small business owner in the wellness space, then you want to make sure that your product or service is optimized for sales once January hits. Make sure that your business’s marketing strategy is up to date by implementing these top three marketing strategies in 2022.

Marketing Tips

December 7, 2021

Top 3 Marketing Strategies To Get Behind in 2022

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Sure, it’s great if you’ve got an active and engaged audience on Instagram, but as a small business owner, what really matters at the end of the day is your business. Don’t get so caught up in the content creation hamster wheel that you forget that Instagram is just a tool to gather leads, drive sales, and build your business. If you’re unfamiliar with selling on Instagram, here are our top three tips on how to create Instagram content that will drive sales.

Marketing Tips, Social Media

November 29, 2021

3 Tips On How to Create Instagram Content That Drives Sales

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Instagram Live…one of the most intimidating features that the social media platform has to offer…While going live can seem like a lot to manage, especially if you’ve never done it before, it’s actually one of the best strategies that you can use as a small business owner or entrepreneur to build engagement, connect with your followers, establish your brand, and sell offers. This blog post will cover exactly why you should be going live on Instagram and 5 tips to help you create a successful strategy.

Marketing Tips, Social Media

November 23, 2021

Why You Should Use Instagram Live & 5 Tips For Livestream Success

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Social media is a powerful (and integral) part of business strategy. But with the rate at which social media is changing, how do you know if the practices and strategies you’re using are still relevant? Here are 5 mistakes that YOU might be making on social media as an entrepreneur and how to fix them!

Marketing Tips, Social Media

November 16, 2021

5 Mistakes You’re Making on Social Media as an Entrepreneur (+ how to fix them!)

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The holiday season is one of America’s biggest spending seasons and as a small business owner, you’re prime to really make some huge sales and profits in the coming few months–if you can get your message out there. Here are three effective ways to sell this holiday season that don’t feel salesy.

Marketing Tips

November 8, 2021

3 Ways to Sell This Holiday Season That Don’t Feel SALESY!

gift on a white background

With an estimated 1.074 billion monthly users worldwide, Instagram is one of the leading social media marketing platforms for small businesses to build brand recognition and expand their customer base. If you’re new to Instagram, planning on converting your personal account to a business account, or are looking to uplevel your business’s social media presence on the app, this ultimate guide to Instagram will help you leverage the platform for more revenue in 2022.

Marketing Tips, Social Media

November 2, 2021

The Ultimate Guide to Instagram for Small Businesses and Entrepreneurs in 2022

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The Silver Linings Group is a digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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