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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


Social media trends and strategies are always changing and what resonates one day might suddenly become an ick overnight. And if you’re using social media for business at all, cringe is something that you definitely want to avoid. So, stay up-to-date with the latest social media trends. Here are 5 social media icks according to social media managers that you should ditch in 2024.

Marketing Tips, Social Media

Social Media Icks According To Social Media Managers (ditch these tactics in 2024)

Stay up-to-date on your social media strategy with the latest social media news! Here’s everything about Threads, Instagram, and LinkedIn that you need to know in November 2023.

Marketing Tips, Social Media

Social Media Updates November 2023

From Black Friday deals to Christmas end-of-year sales, Q4 is undoubtedly the busiest and most profitable time for small business owners. Unfortunately for many, it’s also the most chaotic and stressful time of year. So, instead of letting opportunities fall to the wayside because of poor planning, here’s how you can get ahead and create your holiday social media marketing plan today.

Marketing Tips, Social Media

How To Plan Your Holiday Social Media Marketing Strategy

Having a hard time staying up to date with what’s new on all these social media platforms? No worries! We’ve got you. Here are the top social media updates that you should know about.

Marketing Tips, Social Media

Social Media Updates: Instagram Close Friends Feed, TikTok Shop, and Pinterest Collaging

So, you’re ready to get serious about your business’ social media strategy. It’s the one marketing method that can reach over 4.62 billion individuals worldwide and has been proven to be more effective than traditional marketing strategies. But how do you make sure that you’re choosing the right social media marketing agency to work with? Well, here are the top 5 factors to consider.

Marketing Tips, Social Media

What To Look For In A Social Media Marketing Agency

Social media platforms are constantly rolling out new features so we’re here to help you stay up-to-date so that you can implement the most effective strategy for your business. Here are some of the latest social media changes that you should know about!

Marketing Tips, Social Media

Social Media Updates: Instagram Comment Replies, TikTok In-App Messaging, Threads Desktop Launch

Instagram DMs (direct messages) allow businesses to chat directly and privately with consumers which builds trust and mollifies customer concerns. Even so, getting a sale can be a challenge. Increasing conversions through your Instagram DM strategy requires a combination of effective communication, relationship building, and value proposition. Here are three tips to help you get more sales through your Instagram DM strategy.

Marketing Tips

3 Tips To Get More Sales From Your Instagram DM Strategy

Over 500 million users post and watch Stories every single day and as a brand or business, having interesting Stories can help you stand out from your competition. Instagram Stories also open the opportunity to direct messages with your followers which helps immensely with conversions down the line. So here are five tips that we use to get more Instagram Stories engagement.

Social Media

5 Tips To Get More Instagram Stories Engagement

The hardest (and most important) part of running a profitable business is making that sale. But by speaking specifically to your potential customers’ experiences, you can demonstrate that you truly understand their plight and present an enticing solution to their challenges. So, here’s how to use the buyer’s journey to create social content that converts.

Marketing Tips

How To Use The Buyer’s Journey To Create Social Content That Converts

SLG Buyer's Content Thumbnail

With over 100 million downloads in just five days after launch, Threads is the hottest thing on the market right now. While this is by far the most talked about industry news at the moment, there are also a few other key updates that you should know about. Here are July’s social media updates to help you create the best marketing strategy for your business.

Marketing Tips, Social Media

Social Media Updates: Threads App, Twitter Rate Limit, TikTok Watermark-Free Downloads, + More

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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